Journal of Consumer Research
0093-5301
1537-5277
Anh Quốc
Cơ quản chủ quản: OXFORD UNIV PRESS INC , Oxford University Press
Lĩnh vực:
AnthropologyMarketingEconomics and EconometricsArts and Humanities (miscellaneous)Business and International Management
Phân tích ảnh hưởng
Thông tin về tạp chí
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).
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