Journal of Consumer Research

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The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Journal of Consumer Research - Tập 34 Số 3 - Trang 301-314 - 2007
Pierre Chandon, Brian Wansink
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Journal of Consumer Research - Tập 10 Số 2 - Trang 135 - 1983
Richard E. Petty, John T. Cacioppo, David W. Schumann
Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior
Journal of Consumer Research - Tập 22 Số 4 - Trang 345 - 1996
Ajay K. Sirsi, James Ward, Peter H. Reingen
Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis
Journal of Consumer Research - Tập 9 Số 1 - Trang 90 - 1982
Joel Huber, John W. Payne, Christopher P. Puto
Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence
Journal of Consumer Research - Tập 22 Số 3 - Trang 268 - 1995
Timothy B. Heath, Subimal Chatterjee
Choice Based on Reasons: The Case of Attraction and Compromise Effects
Journal of Consumer Research - Tập 16 Số 2 - Trang 158 - 1989
Itamar Simonson
Compromise and Attraction Effects under Prevention and Promotion Motivations
Journal of Consumer Research - Tập 34 Số 2 - Trang 234-247 - 2007
Mehdi Mourali, Ulf Böckenholt, Michel Laroche
Knowledge, Information Mode, and the Attraction Effect
Journal of Consumer Research - Tập 25 Số 1 - Trang 64-77 - 1998
Sankar Sen
Regulatory Focus and Efficacy of Health Messages
Journal of Consumer Research - Tập 33 Số 1 - Trang 109-114 - 2006
Punam Anand Keller
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research - Tập 28 Số 1 - Trang 33-49 - 2001
Jennifer Aaker, Angela Y. Lee
Tổng số: 60   
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