Journal of Consumer Research
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Sắp xếp:
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research - Tập 28 Số 1 - Trang 33-49 - 2001
Consuming the American West: Animating Cultural Meaning and Memory at a Stock Show and Rodeo
Journal of Consumer Research - Tập 28 Số 3 - Trang 369-398 - 2001
A Sociocultural Analysis of a Midwestern American Flea Market
Journal of Consumer Research - Tập 17 Số 1 - Trang 13 - 1990
Analysis and Interpretation of Qualitative Data in Consumer Research
Journal of Consumer Research - Tập 21 Số 3 - Trang 491 - 1994
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Journal of Consumer Research - Tập 42 Số 5 - Trang 709-726 - 2016
An Exploration of High-Risk Leisure Consumption Through Skydiving
Journal of Consumer Research - Tập 20 Số 1 - Trang 1 - 1993
Recent Attribution Research in Consumer Behavior: A Review and New Directions
Journal of Consumer Research - Tập 14 Số 4 - Trang 548 - 1988
An Expanded Conceptualization and a New Measure of Compulsive Buying
Journal of Consumer Research - Tập 35 Số 4 - Trang 622-639 - 2008
Information Load and Consumer Decision Making
Journal of Consumer Research - Tập 8 Số 4 - Trang 419 - 1982
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic ThinkingAbstract
Consumers evaluate brand extensions by judging how well they fit with the parent brand. We examine this process across cultures. We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more favorably than do Western consumers, characterized by anal... ... hiện toàn bộ
Journal of Consumer Research - Tập 33 Số 4 - Trang 529-536 - 2007
Tổng số: 175
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