Journal of Consumer Research

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How Prevalent Is the Negativity Effect in Consumer Environments?
Journal of Consumer Research - Tập 29 Số 2 - Trang 270-279 - 2002
Rohini Ahluwalia
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Journal of Consumer Research - Tập 27 Số 1 - Trang 69-83 - 2000
Margaret C. Campbell, Amna Kirmani
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Journal of Consumer Research - Tập 21 Số 1 - Trang 1-31 - 1994
Marian Friestad, Peter Wright
Abstract In theories and studies of persuasion, people's personal knowledge about persuasion agents' goals and tactics, and about how to skillfully cope with these, has been ignored. We present a model of how people develop and use persuasion knowledge to cope with persuasion attempts. We discuss what the model implies about how consumers use marketers' advertising and selling attempts to refine t... hiện toàn bộ
Feeling Like My Self: Emotion Profiles and Social Identity
Journal of Consumer Research - Tập 40 Số 2 - Trang 203-222 - 2013
Nicole Verrochi Coleman, Patti Williams
The Impact of Accessible Identities on the Evaluation of Global versus Local Products
Journal of Consumer Research - Tập 36 Số 3 - Trang 524-537 - 2009
Yinlong Zhang, Adwait Khare
Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Journal of Consumer Research - Tập 26 Số 4 - Trang 340-357 - 2000
Jennifer Aaker
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
Journal of Consumer Research - Tập 31 Số 2 - Trang 286-295 - 2004
Americus Reed
Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation
Journal of Consumer Research - Tập 39 Số 3 - Trang 530-544 - 2012
Jaehoon Lee, L. J. Shrum
Alternative Ways of Seeking Knowledge in Consumer Research
Journal of Consumer Research - Tập 14 Số 4 - Trang 508 - 1988
Laurel A. Hudson, Julie L. Ozanne
Consumer Demand for Automobiles: A Disaggregated Market Approach
Journal of Consumer Research - Tập 9 Số 2 - Trang 195 - 1982
James N. Wetzel, George E. Hoffer
Tổng số: 175   
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