Journal of Consumer Research

Công bố khoa học tiêu biểu

* Dữ liệu chỉ mang tính chất tham khảo

Sắp xếp:  
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Journal of Consumer Research - Tập 21 Số 1 - Trang 1-31 - 1994
Marian Friestad, Peter Wright
Abstract In theories and studies of persuasion, people's personal knowledge about persuasion agents' goals and tactics, and about how to skillfully cope with these, has been ignored. We present a model of how people develop and use persuasion knowledge to cope with persuasion attempts. We discuss what the model implies about how consumers use markete...... hiện toàn bộ
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Journal of Consumer Research - Tập 27 Số 1 - Trang 69-83 - 2000
Margaret C. Campbell, Amna Kirmani
Feeling Like My Self: Emotion Profiles and Social Identity
Journal of Consumer Research - Tập 40 Số 2 - Trang 203-222 - 2013
Nicole Verrochi Coleman, Patti Williams
Consumer Demand for Automobiles: A Disaggregated Market Approach
Journal of Consumer Research - Tập 9 Số 2 - Trang 195 - 1982
James N. Wetzel, George E. Hoffer
Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
Journal of Consumer Research - Tập 36 Số 6 - Trang 1033-1049 - 2010
Uma R. Karmarkar, Zakary L. Tormala
Consumer Dynamics in Nonprofit Organizations
Journal of Consumer Research - Tập 5 Số 2 - Trang 89 - 1978
Adrian B. Ryans, Charles B. Weinberg
Cognitive, Affective, and Attribute Bases of the Satisfaction Response
Journal of Consumer Research - Tập 20 Số 3 - Trang 418 - 1993
Richard L. Oliver
Materialism: Trait Aspects of Living in the Material World
Journal of Consumer Research - Tập 12 Số 3 - Trang 265 - 1985
Russell W. Belk
Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
Journal of Consumer Research - Tập 40 Số 4 - Trang 615-631 - 2013
Rik Pieters
The Effect of Mere Touch on Perceived Ownership
Journal of Consumer Research - Tập 36 Số 3 - Trang 434-447 - 2009
Joann Peck, Suzanne B. Shu
Tổng số: 175   
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 10