The Impact of Accessible Identities on the Evaluation of Global versus Local Products

Journal of Consumer Research - Tập 36 Số 3 - Trang 524-537 - 2009
Yinlong Zhang1, Adwait Khare2
1University of Texas at San Antonio
2Quinnipiac University

Tóm tắt

Từ khóa


Tài liệu tham khảo

Aaker, Jennifer L. (2000), “Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes,” Journal of Consumer Research, 26 (March), 340–57.

Aaker, Jennifer L., Veronica Benet-Martinez, and Jordi Garolera (2001), “Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs,” Journal of Personality and Social Psychology, 81 (3), 492–508.

Aaker, Jennifer L. and Angela Y. Lee (2001), “I’ Seek Pleasures and ‘We’ Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion,” Journal of Consumer Research, 28 (June), 33–49.

Agrawal, Nidhi and Durairaj Maheswaran (2005), “The Effects of Self-Construal and Commitment on Persuasion,” Journal of Consumer Research, 31 (March), 841–49.

Alden, Dana L., Jan-Benedict E. M. Steenkamp, and Rajeev Batra (1999), “Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture,” Journal of Marketing, 63 (1), 75–87.

Arnett, Jeffrey J. (2002), “The Psychology of Globalization,” American Psychologist, 57 (10), 774–83.

Batra, Rajeev, Venkatram Ramaswamy, Dana L. Alden, Jan-Benedict E. M. Steenkamp, and S. Ramachander (2000), “Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries,” Journal of Consumer Psychology, 9 (2), 83–95.

Benet-Martinez, Veronica, Janxin Leu, Fiona Lee, and Michael W. Morris (2002), “Negotiating Biculturalism: Cultural Frame Switching in Biculturals with Oppositional versus Compatible Cultural Identities,” Journal of Cross-Cultural Psychology, 33 (5), 492–516.

Brewer, Marilynn B. (1991), “The Social Self: On Being the Same and Different at the Same Time,” Personality and Social Psychology Bulletin, 17 (5), 475–82.

Brewer, Marilynn B. and Miles Hewstone (2004), Self and Social Identity, Malden, MA: Blackwell.

Briley, Donnel A. and Robert S. Wyer Jr. (2001), “Transitory Determinants of Values and Decisions: The Utility (or Nonutility) of Individualism and Collectivism in Understanding Cultural Differences,” Social Cognition, 19 (June), 197–227.

Deshpandé, Rohit and Douglas M. Stayman (1994), “A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness,” Journal of Marketing Research, 31 (1), 57–64.

Feldman, Jack M. and John G. Lynch Jr. (1988), “Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior,” Journal of Applied Psychology, 73 (3), 421–35.

Forehand, Mark R. and Rohit Deshpandé (2001), “What We See Makes Us Who We Are: Priming Ethnic Self-Awareness and Advertising Response,” Journal of Marketing Research, 38 (3), 336–48.

Forehand, Mark R., Rohit Deshpandé, and Americus Reed II (2002), “Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response,” Journal of Applied Psychology, 87 (6), 1086–99.

Forehand, Mark R. and Andrew Perkins (2005), “Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice-Overs,” Journal of Consumer Research, 32 (December), 435–41.

Hamilton, Rebecca W. and Gabriel J. Biehal (2005), “Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices,” Journal of Consumer Research, 32 (September), 277–83.

Haritatos, Jana and Veronica Benet-Martinez (2002), “Bicultural Identities: The Interface of Cultural, Personality, and Socio-Cognitive Processes,” Journal of Research in Personality, 36 (December), 598–606.

Hong, Sung-Tai and Robert S. Wyer Jr. (1989), “Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective,” Journal of Consumer Research, 16 (September), 175–87.

Hong, Ying-yi, Michael W. Morris, Chi-yue Chiu, and Veronica Benet-Martinez (2000), “Multicultural Minds: A Dynamic Constructivist Approach to Culture and Cognition,” American Psychologist, 55 (7), 709–20.

Lau-Gesk, Loraine G. (2003), “Activating Culture through Persuasion Appeals: An Examination of the Bicultural Consumer,” Journal of Consumer Psychology, 13 (3), 301–15.

Ledgerwood, Alison and Shelly Chaiken (2007), “Priming Us and Them: Automatic Assimilation and Contrast in Group Attitudes,” Journal of Personality and Social Psychology, 93 (6), 940–56.

Lynch, John G., Jr. (2006), “Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model,” Journal of Consumer Research, 33 (June), 25–27.

Maheswaran, Durairaj and Cathy Yi Chen (2006), “Nation Equity: Incidental Emotions in Country-of-Origin Effects,” Journal of Consumer Research, 33 (December), 370–76.

Markus, Hazel R. and Shinobu Kitayama (1991), “Culture and the Self: Implications for Cognition, Emotion and Motivation,” Psychological Review, 98 (April), 224–53.

Martin, Leonard L. (1986), “Set/Reset: Use and Disuse of Concepts in Impression Formation,” Journal of Personality and Social Psychology, 51 (3), 493–504.

Martin, Leonard L., John J. Seta, and Rick A. Crelia (1990), “Assimilation and Contrast as a Function of People's Willingness and Ability to Expend Effort in Forming an Impression,” Journal of Personality and Social Psychology, 59 (1), 27–37.

Martin, Leonard L. and Steve Shirk (2007), “Set/Reset and Self-Regulation: Do Contrast Processes Play a Role in the Breakdown of Self-Control?” in Assimilation and Contrast in Social Psychology, ed. Diederik A. Stapel and Jerry Suls, New York: Psychology Press, 207–25.

Oyserman, Daphna, Heather M. Coon, and Markus Kemmelmeier (2002), “Rethinking Individualism and Collectivism: Evaluation of Theoretical Assumptions and Meta-analyses,” Psychological Bulletin, 128 (January), 3–72.

Oyserman, Daphna and Spike W. S. Lee (2008), “Does Culture Influence What and How We Think?” Psychological Bulletin, 134 (March), 311–42.

Parmar, Arundhati (2004), “Drink Politics: Upstart Cola Firms Sound Clarion Call to Global Consumers,” Marketing News (February 15), 11-2.

Pickett Cynthia L., Michael D. Silver, and Marilynn B. Brewer (2002), “The Impact of Assimilation and Differentiation Needs on Perceived Group Importance and Judgments of Ingroup Size,” Personality and Social Psychology Bulletin, 28 (7), 546–58.

Priester, Joseph R., Utpal M. Dholakia, and Monique A. Fleming (2004), “When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability,” Journal of Consumer Research, 31 (December), 491–501.

Reed, Americus, II (2004), “Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments,” Journal of Consumer Research, 31 (September), 286–95.

Reed, Americus, II and Mark Forehand (2009), “Linking Brands to Consumer Social Identity: A Theoretical Analysis and Roadmap for Strategies, Tactics and Insights,” working paper, Wharton School of Business, University of Pennsylvania.

Rigby, Darrell K. and Vijay Vishwanath (2006), “Localization: The Revolution in Consumer Markets,” Harvard Business Review, 84 (4), 82–92.

Shimp, Terence A. and Subhash Sharma (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE,” Journal of Marketing Research, 24 (3), 280–89.

Singelis, Theodore M. (1994), “The Measurement of Independent and Interdependent Self-Construals,” Personality and Social Psychology Bulletin, 20 (5), 580–91.

Srull, Thomas K. and Robert S. Wyer Jr. (1980), “Category Accessibility and Social Perception: Some Implications for the Study of Person Memory and Interpersonal Judgments,” Journal of Personality and Social Psychology, 38 (6), 841–56.

Stapel, Diederik A. (2007), “In the Mind of the Beholder: The Interpretation Comparison Model of Accessibility Effects,” in Assimilation and Contrast in Social Psychology, ed. Diederik A. Stapel and Jerry Suls, New York: Psychology Press, 143–64.

Steenkamp, Jan-Benedict E. M., Rajeev Batra, and Dana L. Alden (2003), “How Perceived Globalness Creates Brand Value,” Journal of International Business Studies, 34 (1), 53–65.

Swaminathan, Vanitha, Karen L. Page, and Zeynep Gürhan-Canli (2007), “‘My’ Brand or ‘Our’ Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations,” Journal of Consumer Research, 34 (August), 248–59.

Tajfel, Henri and John C. Turner (1979), “An Integrative Theory of Intergroup Conflict,” in Social Psychology of Intergroup Relations, ed. W. Austin and S. Worchel, Chicago: Nelson, 56–65.

Tiedens, Larissa Z. and Maria C. Jimenez (2003), “Assimilation for Affiliation and Contrast for Control: Complementary Self-Construals,” Journal of Personality and Social Psychology, 85 (6), 1049–61.

Trafimow, David, Harry C. Triandis, and Sharon G. Goto (1991), “Some Tests of the Distinction between the Private Self and the Collective Self,” Journal of Personality and Social Psychology, 60 (5), 649–55.

Turner, John C., Michael A. Hogg, Penelope J. Oakes, S. D. Reicher, and M. Wetherell (1987), Rediscovering the Social Group: Self-Categorization Theory, Oxford: Blackwell.

Wheeler, S. Christian, Richard E. Petty, and George Y. Bizer (2005), “Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration,” Journal of Consumer Research, 31 (March), 787–97.

Wildemeersch, Danny, Veerle Stroobants, and Michal Bron Jr. (2005), Active Citizenship and Multiple Identities in Europe: A Learning Outlook, Frankfurt am Main: Peter Lang.

Zhang, Yinlong, Lawrence Feick, and Vikas Mittal (2005), “Will Consumers Prefer Global or Local Brands? The Role of Identity Accessibility in Consumer Preference for Global versus Local Brands?” in AMA Conference Proceedings 16, ed. Kathleen Seiders and Glenn B. Voss, Chicago: American Marketing Association.

Zhang, Yinlong and Adwait Khare (2008), “Consumers' Local-Global Identity: Measurement,” in Advances in Consumer Research, ed. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research.

Zhang, Yinlong and L. J. Shrum (2009), “The Influence of Self-Construal on Impulsive Consumption,” Journal of Consumer Research, 35 (February), 838–50.