Rhetoric In Advertising
Tập 33 Số 2 - 2017
Doan Vu
Advertising mobilizes many methods relevant to three fundamental elements of Rhetoric such as Ethos, Pathos and Logos by using, for example Rhetorical Figures such as special images, unusual words, and arrangement of informations leading to desirable deduction and strong emotion.
Methods using images are more efficient than traditional ones using words. They are known as Visual rhetoric. I...... hiện toàn bộ Towards the Higher Education 4.0 – Characteristics and Criteria
Tập 34 Số 4 - 2018
Tran Thi Bich Lieu, Nguyen Loc, Ha Quang Thuy, Nguyen Huu Thanh Chung, Nguyen Huu Duc, Mai Thi Quynh Lan, Nghiem Xuan Huy
Abstract: The higher education responding to the fourth industrial revolution (referred as "university 4.0") in this study is identified as a model of innovation – driven smart university. Here, the innovation is the philosophy, object as well as solutions for growing university’s values; while the concept of smart means the infostructure and technical conditions for running the teaching and learn...... hiện toàn bộ Financial Literacy and Retirement Planning in Vietnam
Tập 33 Số 2 - 2017
Huong Do
Abstract : In the context of a “getting old before getting rich” population, pension schemes in Vietnam are now facing many challenges which may lead to depletion in 2034 if no effective reform takes place shortly. Though there is still no blueprint for a nationwide reform, household behavior adjustments such as better retirement preparedness and planning may create important changes. By examining...... hiện toàn bộ Sustainable Development and Social, Ecological, and Economic Transformation in Vietnam: Insights for Policy
Tập 35 Số 2 - 2019
Joachim Spangenberg
Abstract: Vietnam is at crossroads: being a middle income country now, it has to deal with social, economic and environmental challenges better known from affluent countries, while still being in the transition from an agricultural to an industrial in a society transiting from rural to urban. At the same time, Vietnam has to prepare for the diverse impacts of climate change, a process beyond its c...... hiện toàn bộ Analysis of Access and Equity in Higher Education System in Vietnam
Tập 34 Số 4 - 2018
Nguyen Thuy Anh, Vu Hoang Linh
Abstract: The Vietnamese higher education system has expanded rapidly during the past two decades. Yet, the equity in terms of access to higher education in the country is understudied. This paper is an attempt to look at the current Vietnam’s higher education system in terms of access and equity. Using logistic regression model and data from the 2016 Vietnam Household Living Standard Survey, the ...... hiện toàn bộ SMARTI University Model and Performance Benchmarking System UPM
Tập 36 Số 1 - 2020
Nguyen Huu Thanh Chung, Vu Thi Mai Anh, Tran Van Hai, Ta Thi Thu Hien, Nguyen Huu Duc, Nghiem Xuan Huy
In the globalization context, Vietnamese higher education institutions need to fufill the functions of the third generation university as well as the challenges of the fourth industrial revolution. In this case, the innovation-driven smart university, namely SMARTI model, was proposed. By the approach of the university ecosystem, SMARTI model has been described with 5 core values: digital skills a...... hiện toàn bộ Impacts of Servant Leadership Style on Organizational Engagement of Employees. Implications for Research on Leadership and Employee Engagement
Tập 33 Số 3 - 2017
Nguyen Anh Thu
From a thorough examination of the relation between Servant leadership style and employees’ organizational engagement, this study is conducted to theoretically evaluate how the style affects employees’ organizational engagement. The paper is organized with three major sections: a review of the Servant leadership style and employees’ organizational engagement, an analysis of its impacts on employee...... hiện toàn bộ Forest and Forestry Ecocultural System in Central Highlands, Vietnam
Tập 35 Số 2 - 2019
Ho Thanh Tam, Nguyen Van Kim
In the mindset of ethnic minority communities, Northeastern & Northwestern Truong Son, Central Highlands, Vietnam refers to a forest-related & cultural ecosystem. Living and social space of the ethnic minorities in Truong Son - Central Highlands are deeply forest-related. Researchers often call it "mountainous culture", "highland culture" or "upland culture". Similar to many other ethnic m...... hiện toàn bộ The Circular Economy and the Inevitable Transition
Tập 35 Số 3 - 2019
Nguyen Hoang Nam, Hoang Thi Hue, Nguyen Thi Bich Phuong
Traditional economic development often faces the trade-off between economic growth and environmental quality. This is because of the linear approach to economic development, which relies on resource exploitation to make products, consumption and then dispose, resulting in natural resource degradation and waste increase. The circular economy is a change approach towards restoration and regeneration...... hiện toàn bộ Impacts of Digital Transformation on Manufacture in Vietnam
Tập 39 Số 2 - 2023
Nguyen Minh Trang
Digital Transformation is becoming a common term in all economic and social sector, which is often understood as the process of changing from a traditional business model to a digital one by applying new technology such as Big Data, Internet of Things (IoT), Cloud computing (Cloud),... aiming to change the operating method, leadership, working process and company culture. Besides, market trends an...... hiện toàn bộ