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Các bài báo tiêu biểu
Rhetoric In Advertising
Tập 33 Số 2 - 2017
Advertising mobilizes many methods relevant to three fundamental elements of
Rhetoric such as Ethos, Pathos and Logos by using, for example Rhetorical
Figures such as special images, unusual words, and arrangement of informations
leading to desirable deduction and strong emotion. Methods using images are more
efficient than traditional ones using words. They are known as Visual rhetoric.
In telev...
Financial Literacy and Retirement Planning in Vietnam
Tập 33 Số 2 - 2017
Abstract : In the context of a “getting old before getting rich” population,
pension schemes in Vietnam are now facing many challenges which may lead to
depletion in 2034 if no effective reform takes place shortly. Though there is
still no blueprint for a nationwide reform, household behavior adjustments such
as better retirement preparedness and planning may create important changes. By
examining...
Analysis of Access and Equity in Higher Education System in Vietnam
Tập 34 Số 4 - 2018
Abstract: The Vietnamese higher education system has expanded rapidly during the
past two decades. Yet, the equity in terms of access to higher education in the
country is understudied. This paper is an attempt to look at the current
Vietnam’s higher education system in terms of access and equity. Using logistic
regression model and data from the 2016 Vietnam Household Living Standard
Survey, the ...
Inclusive Learning Environment for Students with Disabilities in Vietnam’s Higher Education: An Analysis of the Existing Policies and Legal Framework
Tập 34 Số 4 - 2018
Abstract: Vietnam is one of the countries that have the highest number of
persons with disabilities (PWDs). According to the 2009 Census, there were
approximately 6.1 million PWDs, accounting for 7.8% of the Vietnamese
population. Research has shown that the number of PWDs who attend higher
education in Vietnam is extremely low and only 0.1% of PWDs have completed a
bachelor program. The purpose o...
Impacts of Servant Leadership Style on Organizational Engagement of Employees. Implications for Research on Leadership and Employee Engagement
Tập 33 Số 3 - 2017
From a thorough examination of the relation between Servant leadership style and
employees’ organizational engagement, this study is conducted to theoretically
evaluate how the style affects employees’ organizational engagement. The paper
is organized with three major sections: a review of the Servant leadership style
and employees’ organizational engagement, an analysis of its impacts on
employee...
SMARTI University Model and Performance Benchmarking System UPM
Tập 36 Số 1 - 2020
In the globalization context, Vietnamese higher education institutions need to
fufill the functions of the third generation university as well as the
challenges of the fourth industrial revolution. In this case, the
innovation-driven smart university, namely SMARTI model, was proposed. By the
approach of the university ecosystem, SMARTI model has been described with 5
core values: digital skills a...
The Circular Economy and the Inevitable Transition
Tập 35 Số 3 - 2019
Traditional economic development often faces the trade-off between economic
growth and environmental quality. This is because of the linear approach to
economic development, which relies on resource exploitation to make products,
consumption and then dispose, resulting in natural resource degradation and
waste increase. The circular economy is a change approach towards restoration
and regeneration...
Forest and Forestry Ecocultural System in Central Highlands, Vietnam
Tập 35 Số 2 - 2019
In the mindset of ethnic minority communities, Northeastern & Northwestern
Truong Son, Central Highlands, Vietnam refers to a forest-related & cultural
ecosystem. Living and social space of the ethnic minorities in Truong Son -
Central Highlands are deeply forest-related. Researchers often call it
"mountainous culture", "highland culture" or "upland culture". Similar to many
other ethnic minority ...
“Triple Helix” with the Application of High-tech in Agriculture According to Market Demand
Tập 35 Số 2 - 2019
Abstract: The policy of high-tech application in agriculture plays an important
role in bringing research results into agricultural development, maximizing the
release of human muscle labor, creating quality agricultural products. High,
safe, meeting human needs and being competitive in the market, avoiding waste of
natural resources, minimizing environmental pollution and other negative impacts
o...
Impacts of Digital Transformation on Manufacture in Vietnam
Tập 39 Số 2 - 2023
Digital Transformation is becoming a common term in all economic and social
sector, which is often understood as the process of changing from a traditional
business model to a digital one by applying new technology such as Big Data,
Internet of Things (IoT), Cloud computing (Cloud),... aiming to change the
operating method, leadership, working process and company culture. Besides,
market trends an...