International Review on Public and Nonprofit Marketing

ESCI-ISI SCOPUS (2001,2009-2023)

  1865-1992

  1865-1984

 

 

Cơ quản chủ quản:  Springer Verlag , Springer Heidelberg

Lĩnh vực:
Economics and EconometricsMarketing

Phân tích ảnh hưởng

Các bài báo tiêu biểu

Place branding research: a thematic review and future research agenda
Tập 13 Số 3 - Trang 289-317 - 2016
Alok Acharya, Zillur Rahman
The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal
- 2013
Marta Rey García, Luís Ignacio Álvarez González, Laurentino Bello Acebrón
Deconstructing the brand nomological network
Tập 10 Số 1 - Trang 1-12 - 2013
Walter Wymer
Volunteerism of older adults in the United States
- 2012
Yujie Wu, Naveen Donthu, Kenneth L. Bernhardt
Volunteers’ perspective on online volunteering - a qualitative approach
Tập 15 Số 4 - Trang 531-552 - 2018
Filipa Silva, Teresa Proença, Marisa R. Ferreira
Cause-related marketing: a systematic review of the literature
- 2023
Hina Yaqub Bhatti, M. Mercedes Galán‐Ladero, Clementina Galera Casquet
AbstractCause-Related Marketing (CRM) is one of the most versatile activities among the Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched, however, only a few authors have performed systematic literature reviews on CRM. Therefore, more systematic reviews of CRM are still needed to complete and bring together the more contributi...... hiện toàn bộ
“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
Tập 14 Số 1 - Trang 113-135 - 2017
Magdalena Cismaru, Kate Nimegeers