International Review on Public and Nonprofit Marketing

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Contemporary tendencies in development of sacred tourism in Bulgaria
International Review on Public and Nonprofit Marketing - - 2009
Blaga Stoykova
The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis
International Review on Public and Nonprofit Marketing - Tập 2 - Trang 9-21 - 2005
Rita Kottasz, Roger Bennett
Samples of English and Hungarian members of the public who stated that they sometimes visited art galleries were questioned about: (i) their perceptions of the quality of the artwork of various countries; (ii) their levels of ethnocentrism; and (iii) their personality traits and socio-demographic characteristics. Linkages among these variables were explored together with possible connections betwe...... hiện toàn bộ
Image transference from product branding to place branding: The case study of Marinha Grande Mglass
International Review on Public and Nonprofit Marketing - - 2004
António Zevedo
Marriages don’t need to be made in heaven—effectively dovetailing profiles of denizens with marriage hopefuls in their countries of origin on matrimonial internet sites
International Review on Public and Nonprofit Marketing - Tập 13 - Trang 37-47 - 2015
Mario J. Miranda
Governments of the day should be aware that significant money making its way into the country from abroad, arising from marriage alliances conspired over cyber marital sites, are influenced by the attractiveness that the county offers for a place to have a permanent family home. Governments therefore should incentivise such movement of money inward instead of taxing it to avoid inflationary pressu...... hiện toàn bộ
Institutional theory, culture and value co-creation: how do they stick together in donation?
International Review on Public and Nonprofit Marketing - - 2021
Renata Klafke, André Torres Urdan, Simone Regina Didonet, Maik Arnold
Back to the roots of cause-related marketing – A systematic literature review of cooperation motives
International Review on Public and Nonprofit Marketing - - Trang 1-22 - 2024
Sandra Stötzer, Katharina Kaltenbrunner
Based on a systematic literature review, this paper explores the motives for cooperation between nonprofit organizations (NPO) and companies as profit organizations (PO) in the context of cause-related marketing (CrM) partnerships. CrM is a marketing and fundraising tool which combines the purchase of products with a “good cause” and has already gained significant attention in theory and practice ...... hiện toàn bộ
Laorientación al mercado de la universidad póblica: Un reto para el sistema Untversitario EspaÑol
International Review on Public and Nonprofit Marketing - - 2004
Carlos Flavián, Francisco J. Velázquez
Social innovation and social entrepreneurship: discovering origins, exploring current and future trends
International Review on Public and Nonprofit Marketing - Tập 17 - Trang 77-96 - 2020
Luís Farinha, João Renato Sebastião, Carlos Sampaio, João Lopes
Nonprofit sector integrates an important part of the economy, which serves as a critical factor for social change. Social innovation and social entrepreneurship are of paramount importance for the nonprofit sector aiming to solve social needs. The purpose of this paper is, through bibliometric mapping techniques, based on 2695 documents, to understand thematic evolution of social innovation and so...... hiện toàn bộ
Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach
International Review on Public and Nonprofit Marketing - - Trang 1-29 - 2023
Carolina Sánchez, Enrique Carlos Bianchi, Carla Rodriguez-Sanchez, Franco Sancho-Esper
The United Nations 2030 Agenda for Sustainable Development calls for an urgent reduction of global water footprint. Communication is crucial to respond to this call. However, most water conservation communication campaigns use the knowledge deficit model and overlook persuasive techniques. This paper presents a mixed-method approach consisting of exploratory sequential qualitative (content) analys...... hiện toàn bộ
Cause related marketing: armani initiative ‘acqua for life’
International Review on Public and Nonprofit Marketing - Tập 11 - Trang 285-305 - 2014
Cristina Mititelu, Gloria Fiorani, Simone Mariani
The study analyzes the use of cause-related marketing as a tool for promotion of social causes for luxurious cosmetics, a sector that traditionally believed to be unrelated to any social and environmental causes. This paper focuses on a case study - Acqua for Life Challenge- by Giorgio Armani cosmetics in Italy – an initiative of CRM in the luxury market. The aim of the paper is to analyze how com...... hiện toàn bộ
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