International Review on Public and Nonprofit Marketing
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Politics and social media: an analysis of factors anteceding voting intention
International Review on Public and Nonprofit Marketing - Tập 19 Số 2 - Trang 309-332 - 2022
The objective of this study is to analyze the effects of social media on voting
intentions. We conduct a survey with 559 Brazilian voters. To estimate the
results, we use the structural equation modeling technique, with the partial
least squares (PLS). The results suggest that the voting intention can be
negatively influenced by the image of political parties and positively by the
voter opinion, v...
The individual behaviour in a public goods game
International Review on Public and Nonprofit Marketing - Tập 2 - Trang 59-71 - 2005
Generally, with a standard linear public goods game, one observes at the
aggregate level that contributions lay between the Nash equilibrium and the
social optimum and decrease over time with and end-effect. The purpose of this
paper is to see whether these general aggregate results remain available at the
group and at the individual levels. At this purpose, six groups of four persons
were formed ...
Contemporary tendencies in development of sacred tourism in Bulgaria
International Review on Public and Nonprofit Marketing - - 2009
The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis
International Review on Public and Nonprofit Marketing - Tập 2 - Trang 9-21 - 2005
Samples of English and Hungarian members of the public who stated that they
sometimes visited art galleries were questioned about: (i) their perceptions of
the quality of the artwork of various countries; (ii) their levels of
ethnocentrism; and (iii) their personality traits and socio-demographic
characteristics. Linkages among these variables were explored together with
possible connections betwe...
Image transference from product branding to place branding: The case study of Marinha Grande Mglass
International Review on Public and Nonprofit Marketing - - 2004
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior
International Review on Public and Nonprofit Marketing - Tập 1 - Trang 73-88 - 2004
Dada la importancia que la satisfacción y retención de los alumnos estó
adquiriendo últimamente para la supervivencia de las instituciones de enseúanza
universitaria, varios investigadores han intentado encontrar formas fiables de
medir dicha satisfacción. Este artículo presenta una revisiín de las formas
tradicionales y mís recientes de medir la satisfacción, con especial ónfasis en
los óndices d...
Marriages don’t need to be made in heaven—effectively dovetailing profiles of denizens with marriage hopefuls in their countries of origin on matrimonial internet sites
International Review on Public and Nonprofit Marketing - Tập 13 - Trang 37-47 - 2015
Governments of the day should be aware that significant money making its way
into the country from abroad, arising from marriage alliances conspired over
cyber marital sites, are influenced by the attractiveness that the county offers
for a place to have a permanent family home. Governments therefore should
incentivise such movement of money inward instead of taxing it to avoid
inflationary pressu...
Institutional theory, culture and value co-creation: how do they stick together in donation?
International Review on Public and Nonprofit Marketing - - 2021
Back to the roots of cause-related marketing – A systematic literature review of cooperation motives
International Review on Public and Nonprofit Marketing - - Trang 1-22 - 2024
Based on a systematic literature review, this paper explores the motives for
cooperation between nonprofit organizations (NPO) and companies as profit
organizations (PO) in the context of cause-related marketing (CrM) partnerships.
CrM is a marketing and fundraising tool which combines the purchase of products
with a “good cause” and has already gained significant attention in theory and
practice ...
Customer satisfaction with electronic public services: An 18 years of systematic literature review
International Review on Public and Nonprofit Marketing - Tập 20 - Trang 759-812 - 2022
Given the increase in technology-based services in the public sector, such as
the use of web-based or mobile applications, understanding the levels of
customer satisfaction with electronic public services is important for academics
and practitioners. Thus, this paper presents an up-to-date systematic literature
review (SLR) of customer satisfaction with electronic public services. The
authors clas...
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