The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis

Rita Kottasz1, Roger Bennett1
1Centre for Research in Marketing, Department of Business and Service Sector Management, London Metropolitan University, London, UK

Tóm tắt

Samples of English and Hungarian members of the public who stated that they sometimes visited art galleries were questioned about: (i) their perceptions of the quality of the artwork of various countries; (ii) their levels of ethnocentrism; and (iii) their personality traits and socio-demographic characteristics. Linkages among these variables were explored together with possible connections between the respondents’ views of the reputation of a particular nation’s artwork and their intentions to visit exhibitions that featured artwork from that country.

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