Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims

Journal of Business Research - Tập 135 - Trang 464-479 - 2021
Garrett Rybak1, Scot Burton1, Alicia M. Johnson1, Christopher Berry2
1Department of Marketing, Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR 72701, United States
2Department of Marketing, College of Business, Colorado State University, Fort Collins, CO 80523, United States

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