1Consumer and Sensory Science, Division of Food Science, NOFIMA AS, Ås, Norway
2School of Economics and Business, Norwegian University of Life
Sciences, Ås, Norway
3Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, United States
4MAPP Centre, Research on Value Creation in the Food Sector, Aarhus University, Aarhus, Denmark
5Department of Agricultural, Food and Resources Economics, Michigan State University, East Lansing, United States
6Department of Agricultural Sciences, University Federico II, Naples, Italy
7Department of Economic and Legal Studies, University of Naples “Parthenope”, Naples, Italy
8Department of Food Science, University of Copenhagen, Copenhagen, Denmark