Health-related ad information and health motivation effects on product evaluations

Journal of Business Research - Tập 67 - Trang 1209-1217 - 2014
Polymeros Chrysochou1, Klaus G. Grunert1
1MAPP Centre for Research on Customer Relations in the Food Sector, Department of Business Administration, Aarhus University, Aarhus, Denmark

Tài liệu tham khảo

Andrews, 1998, Consumer generalization of nutrient content claims in advertising, Journal of Marketing, 62, 62, 10.1177/002224299806200405 Andrews, 2009, The nutrition elite: Do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?, Journal of Public Policy & Marketing, 28, 41, 10.1509/jppm.28.1.41 Anker, 2011, Health branding ethics, Journal of Business Ethics, 1 Asp, 2008, Health claims in Europe: New legislation and PASSCLAIM for substantiation, The Journal of Nutrition, 138, 1210S, 10.1093/jn/138.6.1210S Baker, 2004, Mapping the values driving organic food choice: Germany vs the UK, European Journal of Marketing, 38, 995, 10.1108/03090560410539131 Bauer, 2012, The effects of organic labels on global, local, and private brands: More hype than substance?, Journal of Business Research, 66, 1035, 10.1016/j.jbusres.2011.12.028 Bech-Larsen, 2003, The perceived healthiness of functional foods: A conjoint study of Danish, Finnish and American consumers' perception of functional foods, Appetite, 40, 9, 10.1016/S0195-6663(02)00171-X Bergkvist, 2007, The predictive validity of multiple-item versus single-item measures of the same constructs, Journal of Marketing Research, 44, 175, 10.1509/jmkr.44.2.175 Branthwaite, 2002, Investigating the power of imagery in marketing communication: Evidence-based techniques, Qualitative Market Research: An International Journal, 5, 164, 10.1108/13522750210432977 Burton, 2000, Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad, Marketing Letters, 11, 235, 10.1023/A:1008187110096 Chrysochou, 2010 Chrysochou, 2010, Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image, Journal of Marketing Communications, 16, 69, 10.1080/13527260903342787 Grunert, 2010, Use and understanding of nutrition information on food labels in six European countries, Journal of Public Health, 18, 261, 10.1007/s10389-009-0307-0 Grunert, 2009, Perception of health claims among Nordic consumers, Journal of Consumer Policy, 32, 269, 10.1007/s10603-009-9110-0 Grunert, 2007, A review of European research on consumer response to nutrition information on food labels, Journal of Public Health, 15, 385, 10.1007/s10389-007-0101-9 Guerrero, 2010, Perception of traditional food products in six European regions using free word association, Food Quality and Preference, 21, 225, 10.1016/j.foodqual.2009.06.003 Hasler, 2008, Health claims in the United States: An aid to the public or a source of confusion?, The Journal of Nutrition, 138, 1216S, 10.1093/jn/138.6.1216S Henderson, 2005, Food advertising in the age of obesity: Content analysis of food advertising on general market and African American television, Journal of Nutrition Education and Behavior, 37, 191, 10.1016/S1499-4046(06)60245-5 Ippolito, 2002 Keller, 1987, Memory factors in advertising: The effect of advertising retrieval cues on brand evaluations, Journal of Consumer Research, 14, 316, 10.1086/209116 Keller, 1997, The effects of nutrition package claims, nutrition facts panels, and motivation to process nutrition information on consumer product evaluations, Journal of Public Policy & Marketing, 256, 10.1177/074391569701600206 Kim, 2009, The current practices in food advertising: The usage and effectiveness of different advertising claims, International Journal of Advertising, 28, 527, 10.2501/S0265048709200722 Kozup, 2003, Making healthful food choices: The influence of health claims and nutrition information on consumers' evaluations of packaged food products and restaurant menu items, Journal of Marketing, 67, 19, 10.1509/jmkg.67.2.19.18608 Krutulyte, 2011, Perceived fit of different combinations of carriers and functional ingredients and its effect on purchase intention, Food Quality and Preference, 22, 11, 10.1016/j.foodqual.2010.06.001 Krystallis, 2012, Do health claims and prior awareness influence consumers' preferences for unhealthy foods? The case of functional children's snacks, Agribusiness, 28, 86, 10.1002/agr.20285 Lähteenmäki, 2010, Impact of health-related claims on the perception of other product attributes, Food Policy, 35, 230, 10.1016/j.foodpol.2009.12.007 MacInnis, 1989, Information processing from advertisements: Toward an integrative framework, Journal of Marketing, 53, 1, 10.1177/002224298905300401 MacInnis, 1991, Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads, Journal of Marketing, 55, 32, 10.2307/1251955 Mackenzie, 1992, How does motivation moderate the impact of central and peripheral processing on brand attitudes and intentions?, Journal of Consumer Research, 18, 519, 10.1086/209278 Makatouni, 2002, What motivates consumers to buy organic food in the UK?: Results from a qualitative study, British Food Journal, 104, 345, 10.1108/00070700210425769 McCulloch, 2001 Mitchell, 1981, Are product attribute beliefs the only mediator of advertising effects on brand attitude?, Journal of Marketing Research, 18, 318, 10.1177/002224378101800306 Moorman, 1990, The effects of stimulus and consumer characteristics on the utilization of nutrition information, Journal of Consumer Research, 17, 362, 10.1086/208563 Moorman, 1996, A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: The case of the Nutrition Labeling and Education Act, Journal of Public Policy & Marketing, 15, 28, 10.1177/074391569601500103 Moorman, 1993, A model of consumers' preventive health behaviors: The role of health motivation and health ability, Journal of Consumer Research, 20, 208, 10.1086/209344 Orquin, 2011 Parker, 2003, Food for health: The use of nutrient content, health, and structure/function claims in food advertisements, Journal of Advertising, 32, 47, 10.1080/00913367.2003.10639135 Petty, 1986 Petty, 1986, The elaboration likelihood model of persuasion, Advances in Experimental Social Psychology, 19, 123, 10.1016/S0065-2601(08)60214-2 Petty, 1983, Central and peripheral routes to advertising effectiveness: The moderating role of involvement, Journal of Consumer Research, 10, 135, 10.1086/208954 Rice, 1988, A content analysis of Chinese magazine advertisements, Journal of Advertising, 17, 43, 10.1080/00913367.1988.10673128 Roe, 1999, The impact of health claims on consumer search and product evaluation outcomes: Results from FDA experimental data, Journal of Public Policy & Marketing, 89, 10.1177/074391569901800110 Roininen, 2006, Exploring consumers' perceptions of local food with two different qualitative techniques: Laddering and word association, Food Quality and Preference, 17, 20, 10.1016/j.foodqual.2005.04.012 Rozin, 2004, Preference for natural: Instrumental and ideational/moral motivations, and the contrast between foods and medicines, Appetite, 43, 147, 10.1016/j.appet.2004.03.005 Scott, 1994, Images in advertising: The need for a theory of visual rhetoric, Journal of Consumer Research, 21, 252, 10.1086/209396 Searle, 1992 Sixsmith, 2010, A content analysis of British food advertisements aimed at children and adults, Health Promotion International, 25, 24, 10.1093/heapro/dap045 Stanton, 2010, Consumer attitudes toward organic foods: An exploration of US market segments, 10.1108/S0885-2111(2010)0000012004 van Doorn, 2011, Willingness to pay for organic products: Differences between virtue and vice foods, International Journal of Research in Marketing, 28, 167, 10.1016/j.ijresmar.2011.02.005 van Ittersum, 2007, Consumers' appreciation of regional certification labels: A pan-European study, Journal of Agricultural Economics, 58, 1, 10.1111/j.1477-9552.2007.00080.x van Kleef, 2005, Functional foods: Health claim-food product compatibility and the impact of health claim framing on consumer evaluation, Appetite, 44, 299, 10.1016/j.appet.2005.01.009 Verbeke, 2009 Verbeke, 2009, Consumer appeal of nutrition and health claims in three existing product concepts, Appetite, 52, 684, 10.1016/j.appet.2009.03.007 Visschers, 2010, Health motivation and product design determine consumers' visual attention to nutrition information on food products, Public Health Nutrition, 13, 1099, 10.1017/S1368980009993235 Yamada, 2008, Health claim evidence requirements in Japan, The Journal of Nutrition, 138, 1192S, 10.1093/jn/138.6.1192S Zwier, 2009, Medicalisation of food advertising. Nutrition and health claims in magazine food advertisements 1990–2008, Appetite, 53, 109, 10.1016/j.appet.2009.05.017