The effects of organic labels on global, local, and private brands

Journal of Business Research - Tập 66 - Trang 1035-1043 - 2013
Hans H. Bauer1, Daniel Heinrich1, Daniela B. Schäfer2
1Department of Marketing II, University of Mannheim, Germany
2Department of Marketing and Management, University of Basel, Switzerland

Tài liệu tham khảo

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