Industrial Marketing Management

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Sắp xếp:  
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
Industrial Marketing Management - Tập 40 - Trang 395-404 - 2011
Fue Zeng, Zhilin Yang, Yongqiang Li, Kim-Shyan Fam
Sales managers' perception of compensation and security policies
Industrial Marketing Management - Tập 7 - Trang 96-99 - 1978
Charles M. Futrell
Does brand equity matter in small retailers' horizontal strategic alliances?
Industrial Marketing Management - Tập 103 - Trang 227-237 - 2022
Changju Kim, Ryuta Ishii, Jin Yong Park
Internal marketing of a service
Industrial Marketing Management - Tập 21 - Trang 299-306 - 1992
Gilbert D. Harrell
What happened with the grandiose plans? Strategic plans and network realities in B2B interaction
Industrial Marketing Management - Tập 39 - Trang 963-974 - 2010
Christina Öberg
Antecedents and outcomes of new product development speed
Industrial Marketing Management - Tập 31 Số 4 - Trang 317-328 - 2002
Ajay Menon, Jhinuk Chowdhury, Bryan A. Lukas
Market planning in a high-tech environment
Industrial Marketing Management - Tập 19 - Trang 107-116 - 1990
Michael MacInnis, Louise A. Heslop
Color in U.S. and Taiwanese industrial advertising
Industrial Marketing Management - Tập 22 - Trang 195-198 - 1993
Jen-Hung Huang
A process-oriented perspective on customer relationship management and organizational performance: An empirical investigation
Industrial Marketing Management - Tập 39 - Trang 1170-1185 - 2010
Abbas Keramati, Hamed Mehrabi, Navid Mojir
Buyer attentiveness in buyer–supplier relationships
Industrial Marketing Management - Tập 34 - Trang 53-61 - 2005
Joseph M. Bonner, Roger J. Calantone
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