Industrial Marketing Management
Công bố khoa học tiêu biểu
* Dữ liệu chỉ mang tính chất tham khảo
Sắp xếp:
The buying network in international project business: A comparative case study of development projects
Industrial Marketing Management - Tập 36 - Trang 147-157 - 2007
Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets
Industrial Marketing Management - Tập 108 - Trang 205-222 - 2023
Project marketing in multi-project organizations: A comparison of IS/IT and engineering firms
Industrial Marketing Management - Tập 36 - Trang 206-218 - 2007
The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
Industrial Marketing Management - Tập 37 - Trang 767-783 - 2008
Protectionism in the United States steel and aircraft industries
Industrial Marketing Management - Tập 12 - Trang 225-231 - 1983
Conceptualization and measurement of relationship quality: Linking relationship quality to actual sales and recommendation intention
Industrial Marketing Management - Tập 35 - Trang 703-714 - 2006
Market segmentation: A useful tool in the marketing of fragrance (perfume) compounds
Industrial Marketing Management - Tập 3 - Trang 267-273 - 1974
Product innovation through coopetition in alliances: Singular or plural governance?
Industrial Marketing Management - Tập 53 - Trang 77-90 - 2016
Securing business-to-business relationships: The impact of switching costs
Industrial Marketing Management - Tập 52 - Trang 82-90 - 2016
The Role of Marketing in the Company Turnaround Process
Industrial Marketing Management - Tập 27 - Trang 315-327 - 1998
Tổng số: 2,026
- 1
- 2
- 3
- 4
- 5
- 6
- 10