Industrial Marketing Management

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The process of evaluating business to business relationships facing dissolution: An SME owner manager perspective
Industrial Marketing Management - Tập 58 - Trang 83-93 - 2016
Deirdre Fleming, Patrick Lynch, Felicity Kelliher
Add soft data to product elimination decisions
Industrial Marketing Management - Tập 6 - Trang 91-94 - 1977
Richard H. Evans
B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review
Industrial Marketing Management - Tập 101 - Trang 12-32 - 2022
Ranjit Voola, Chinmoy Bandyopadhyay, Archana Voola, Subhasis Ray, Jamie Carlson
Examining moderating effect of organizational culture on the relationship between market pressure and corporate environmental strategy
Industrial Marketing Management - Tập 74 - Trang 227-236 - 2018
Jing Dai, Hing Kai Chan, Rachel W.Y. Yee
Analysis on product rollover strategies: The innovation level perspective
Industrial Marketing Management - Tập 88 - Trang 59-69 - 2020
Taofeng Ye, Ning Wang, Nianxin Wang
Industrial marketing education: Practitioner's views
Industrial Marketing Management - Tập 11 - Trang 311-315 - 1982
Richard E. Plank
Benefiting from dedication and constraint in buyer–seller relationships
Industrial Marketing Management - Tập 39 - Trang 616-624 - 2010
Maciej Mitręga, Jerome M. Katrichis
How inter-firm cooperation and conflicts in industrial clusters influence new product development performance? The role of firm innovation capability
Industrial Marketing Management - Tập 111 - Trang 229-241 - 2023
Rui Xu, Jianlin Wu, Jibao Gu, Tatbeeq Raza-Ullah
Buying an industrial service warehouse space
Industrial Marketing Management - Tập 12 - Trang 63-66 - 1983
Wade Ferguson
Non-customers as initiators of radical innovation
Industrial Marketing Management - Tập 66 - Trang 1-12 - 2017
Stav Rosenzweig
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