Industrial Marketing Management

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Is it enough to be market-oriented? How coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Industrial Marketing Management - Tập 100 - Trang 62-75 - 2022
James M. Crick, Masoud Karami, Dave Crick
The Effects of Formal Strategic Marketing Planning on the Industrial Firm's Configuration, Structure, Exchange Patterns, and Performance
Industrial Marketing Management - Tập 29 - Trang 219-234 - 2000
Cindy Claycomb, Richard Germain, Cornelia Dröge
What's mine is mine: A study of salesperson knowledge withholding & hoarding behavior
Industrial Marketing Management - Tập 64 - Trang 14-24 - 2017
Nwamaka A. Anaza, Edward L. Nowlin
Developing and protecting profitable customer relationships
Industrial Marketing Management - Tập 18 - Trang 233-238 - 1989
Peter W. Turnbull, David T. Wilson
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Industrial Marketing Management - Tập 68 - Trang 95-105 - 2018
Hormoz Ahmadi, Aron O'Cass
Building Competitiveness in Grocery Supply Through Continuous Replenishment Planning:
Industrial Marketing Management - Tập 28 - Trang 145-153 - 1999
Roger C. Vergin, Kevin Barr
The role of functional conflict in international buyer–seller relationships: Implications for industrial exporters
Industrial Marketing Management - Tập 35 - Trang 567-575 - 2006
Dionysis Skarmeas
Exploring export sales management practices in small- and medium-sized firms
Industrial Marketing Management - Tập 32 - Trang 467-480 - 2003
Evangelia Katsikea, Robert E. Morgan
The Effects of Personal Value Similarity on Business Negotiations
Industrial Marketing Management - Tập 29 - Trang 397-410 - 2000
Swee Hoon Ang, Siew Meng Leong, Georgina P.S Teo
A sensemaking perspective on coopetition
Industrial Marketing Management - Tập 57 - Trang 97-108 - 2016
Eva-Lena Lundgren-Henriksson, Sören Kock
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