Internal marketing of a service
Tài liệu tham khảo
George, 1990, Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level, Journal of Business Research, 20, 63, 10.1016/0148-2963(90)90043-D
Gronroos, 1990, Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface, Journal of Business Research, 20, 3, 10.1016/0148-2963(90)90037-E
Johnston, 1981, Purchase Process for Capital Equipment and Services, Industrial Marketing Management, 10, 253, 10.1016/0019-8501(81)90033-X
Bobbit, 1980, Decision-Maker Choice as a Determinant of Organizational Structure, Academy of Management Review, 5, 13, 10.5465/amr.1980.4288839
Trumbly, 1989, Internal Marketing of a Management Information System, Journal of Systems Management, 40, 26