Color in U.S. and Taiwanese industrial advertising

Anderson, 1988, Coor Sales Advantage Holds Firm, Editor & Publisher, 121, 4c Birren, 1956, Selling Color to People, 30 Cheskin, 1954, Color Guide for Marketing Media, 5 Feucht, 1987, Which hue is best? Test Your Color I.Q., Advertising Age, 58, 14 Guest, 1966, Status Enhancement as a Function of Color in Advertising, Journal of Advertising Research, 6, 40 Kassarjian, 1977, Content Analysis in Consumer Research, Journal of Consumer Research, 4, 8, 10.1086/208674 Lee, 1989, Using Color Preferences in Magazine Advertising, Journal of Advertising Research, 29, 25 Levy, 1984, Meaning of Color, American Journal of Art Therapy, 23, 58 Pettersson, 1980, Cultural Differences in the Perception of Image and Color in Pictures, Educational Communication and Technology—A Journal of Theory, Research and Development, 30, 43 Sparkman, 1980, The Effect on Sales of Color in Newspaper Advertisements, Journal of Advertising, 9, 39, 10.1080/00913367.1980.10673336 Stewig, 1974, Children's Picture Preferences, Elementary English, 51, 1012 Trachtenberg, 1988, Color That Yells, “Buy Me”, Forbes, 141, 110