Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

Industrial Marketing Management - Tập 40 - Trang 395-404 - 2011
Fue Zeng1, Zhilin Yang2, Yongqiang Li3, Kim-Shyan Fam4
1Department of Marketing, School of Economics and Management, Wuhan University of China, China
2Department of Marketing, City University of Hong Kong, China
3Department of Marketing, Southwestern University of Finance and Economics, China
4Victoria University of Wellington, New Zealand

Tài liệu tham khảo

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