Does brand equity matter in small retailers' horizontal strategic alliances?

Industrial Marketing Management - Tập 103 - Trang 227-237 - 2022
Changju Kim1, Ryuta Ishii1, Jin Yong Park2
1College of Business Administration, Ritsumeikan University, 2-150 Iwakura, Ibaraki, Osaka, 567-8570, Japan
2School of Business, Konkuk University, 120 Neungdong-ro, Gwangjin-gu, Seoul 05029, Republic of Korea

Tài liệu tham khảo

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