Co-creation and integrated resort experience in Croatia: The application of service-dominant logic

Journal of Destination Marketing & Management - Tập 17 - Trang 100443 - 2020
Jiseon Ahn1, Ki-Joon Back2, Petra Barišić3, Choong-Ki Lee4
1School of Business, Hanyang University
2Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, 4800 Calhoun Road, Houston, TX 77004, USA
3Faculty of Economics & Business, University of Zagreb, Trg J.F.Kennedya 6, 10000 Zagreb, Croatia
4College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, South Korea

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