Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks

Journal of Destination Marketing & Management - Tập 7 - Trang 1-11 - 2018
Faizan Ali1, Woo Gon Kim2, Jun Li2, Hyeon-Mo Jeon3
1College of Hospitality & Technology Leadership, University of South Florida, Sarasota-Manatee, FL, USA
2Dedman School of Hospitality, Florida State University, Tallahassee, FL, USA
3Department of Hotel & Tourism Management, Dongguk University – Gyeongju, Gyeongju, South Korea

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