Competing through service: Insights from service-dominant logic

Journal of Retailing - Tập 83 - Trang 5-18 - 2007
Robert F. Lusch1, Stephen L. Vargo2, Matthew O’Brien3
1Eller College of Management, University of Arizona, 320 McClelland Hall, 1130 E. Helen Street, Tucson, AZ 85721, United States
2College Of Business Administration, University of Hawaii at Manoa, 2402 Maile Way, Honolulu, HI 96822, United States
3Foster College of Business Administration, Bradley University, 1501 West Bradley Avenue, Peoria, IL 61625, United States

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