Place marketing examined through a service-dominant logic lens: A review

Journal of Destination Marketing & Management - Tập 9 - Trang 72-84 - 2018
Ainhize Eletxigerra1, Jose M. Barrutia2,3, Carmen Echebarria1,4
1University of the Basque Country (UPV/EHU), Faculty of Economics and Business, Department of Applied Economics I, Avenida Lehendakari Agirre 83, 48015 Bilbao, Spain
2University of the Basque Country (UPV/EHU), Faculty of Economics and Business, Department of Marketing (Financial Economics II), Avenida Lehendakari Agirre 83, 48015 Bilbao, Spain
3University of Oxford, St Antony's College (European Studies Centre), 62 Woodstock Road, Oxford OX2 6JF, UK
4University of the Basque Country (UPV/EHU), Faculty of Economics and Business, Governance and Marketing for Sustainability research group (Director), Avenida Lehendakari Agirre 83, 48015 Bilbao, Spain

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