Co-creating brands: Diagnosing and designing the relationship experience
Tài liệu tham khảo
Achrol, 2006, The service-dominant logic for marketing: a critique, 224
Aggarwal, 2004, The effects of brand relationship norms on consumer attitudes and behavior, J Consum Res, 31, 87, 10.1086/383426
Ambler, 2004, The new dominant logic of marketing: views of the elephant. Centre for Marketing
Arnould, 2006, Toward a cultural resource-based theory of the customer, 91
Ballantyne, 2006, Introducing a dialogical orientation to the service-dominant logic of marketing, 224
Balmer, 2006, Corporate brand cultures and communities, 35
Balmer, 2003, Corporate brands: what are they? What of them?, Eur J Mark, 37, 972, 10.1108/03090560310477627
Bello, 2007
Bendapudi, 2003, Psychological implications of customer participation in co-production, J Mark, 67, 14, 10.1509/jmkg.67.1.14.18592
Bennett, 1999, Subcultures or neo-tribes? Rethinking the relationship between youth, style and musical taste, Sociology, 23, 599
Blomqvist, 2004, Three strategies for integrating CSR with brand marketing, Mark Lead, 33
Brodie, 2006, The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?, Mark Theory, 6, 363, 10.1177/1470593106066797
Brooks, 1996, A hierarchy of customer satisfaction, the inadequacies of service blueprinting, 147
Brown, 1994, The development and emergence of services marketing thought, Int J Serv Ind Manag, 5, 21, 10.1108/09564239410051894
Charter, 2002
Cova, 1997, Community and consumption. Towards a definition of the “linking value” of product or services, Eur J Mark, 31, 297, 10.1108/03090569710162380
Cova, 2002, Tribal marketing: the tribalisation of society and its impact on the conduct of marketing, Eur J Mark, 36, 595, 10.1108/03090560210423023
Cova, 2007
Csaba, 2006, Rethinking identity in brand management
Dall'Olmo Riley, 2000, The service brand as a relationship builder, Br J Manag, 11, 137, 10.1111/1467-8551.t01-1-00156
de Chernatony, 2006
de Chernatony, 2000, Developing corporate brands through considering internal and external stakeholders, Corp Reputation Rev, 3, 268, 10.1057/palgrave.crr.1540119
Demirbilek, 2003, Product design, semantics and emotional response, Ergonomics, 46, 1346, 10.1080/00140130310001610874
Dowling, 2002, Customer relationship management: in B2C markets, often less is more, Calif Manage Rev, 44, 87, 10.2307/41166134
Eisenhardt, 1989, Building theories from case study research, Acad Manage Rev, 14, 532, 10.5465/amr.1989.4308385
Edvardsson, 2005, Co-creating customer value through hyperreality in the prepurchase service experience, J Serv Res, 8, 149, 10.1177/1094670505279729
Fournier, 1998, Consumers and their brands: developing relationship theory in consumer research, J Consum Res, 24, 343, 10.1086/209515
Füller, 2007, Innovation creation by online basketball communities, J Bus Res, 60, 60, 10.1016/j.jbusres.2006.09.019
Glasser, 1967
Gordon, 2002
Goulding, 2007, ‘Gothic’ entrepreneurs: a study of the subcultural commodification process, 227
Gremler, 2004, The critical incident technique in service research, J Serv Res, 7, 65, 10.1177/1094670504266138
Grönroos, 2006, Adopting a service logic for marketing, Mark Theory, 6, 317, 10.1177/1470593106066794
Grönroos, 2003
Grönroos, 2000
Grönroos, 1997, Value-driven relational marketing: from products to resources and competencies, J Market Manag, 13, 407, 10.1080/0267257X.1997.9964482
Gummesson, 2002, Practical value of adequate marketing management theory, Eur J Mark, 36, 325, 10.1108/03090560210417156
Gummesson, 1997, Relationship marketing as a paradigm shift: some conclusions from the 30R approach, Manage Decis, 5, 267, 10.1108/00251749710169648
Holbrook, 2006, The consumption experience — something new, something old, something borrowed, something sold: Part 1, J Macromark, 26, 259, 10.1177/0276146706291064
Holbrook, 2006, The consumption experience — something new, something old, something borrowed, something sold: Part 2, J Macromark, 27, 86, 10.1177/0276146706296957
Holbrook, 2007, The consumption experience — something new, something old, something borrowed, something sold: Part 3, J Macromark, 27, 173, 10.1177/0276146707300086
Holbrook, 2007, The consumption experience — something new, something old, something borrowed, something sold: Part 4, J Macromark, 27, 173, 10.1177/0276146707300086
Holbrook, 1982, The experiential aspects of consumption: consumer fantasies, feelings, and fun, J Consum Res, 9, 132, 10.1086/208906
Jevons, 2007, Towards an integrated definition of “brand”
Kamali, 2002, Mass customization: on-line consumer involvement in product design, J Comput-Mediat Commun, 7, 10.1111/j.1083-6101.2002.tb00155.x
Keller, 2003, Brand synthesis: the multidimensionality of brand knowledge, J Consum Res, 29, 595, 10.1086/346254
Keller, 2006, Brands and branding: research findings and future priorities, Mark Sci, 25, 740, 10.1287/mksc.1050.0153
Kingman-Brundage, 1989, The ABCs of service system blueprinting, 30
Knox, 2004, Corporate social responsibility: moving beyond investment towards measured outcomes, Eur Manag J, 22, 508, 10.1016/j.emj.2004.09.009
Korkman, 2006
Kozinets, 1999, E-tribalized marketing? The strategic implications of virtual communities of consumption, Eur Manag J, 17, 252, 10.1016/S0263-2373(99)00004-3
Liljander, 1995, The nature of customer relationships in services, vol. 4, 141
Loose, 2006, Assessment of the future development of car sharing in Germany and related opportunities, Trans Rev, 26, 365, 10.1080/01441640500495096
McAlexander, 2002, Building brand community, J Mark, 66, 38, 10.1509/jmkg.66.1.38.18451
McConnell, 2007
Muniz, 2001, Brand Community, J Consum Res, 27, 412, 10.1086/319618
Normann, 2001
Normann, 1993, From value chain to value constellation, Harvard Bus Rev, 65
Oliver, 1999, Value as excellence in consumption experience, 43
O'Malley, 2001, Reframing relationship marketing for consumer markets, Interact Mark, 2, 240, 10.1057/palgrave.im.4340094
Patterson, 1998, Direct marketing in postmodernity: neo-tribes and direct communications, Mark Intell Plann, 16, 68, 10.1108/02634509810199553
Payne, 2008
Pine, 1993
Pine, 1999
Pires, 2004, The role of customer experiences in the development of service blueprints
Prahalad, 2004, The co-creation of value, J Mark, 68, 23
Prahalad, 2000, Co-opting customer competence, Harvard Bus Rev, 78, 79
Prahalad, 2004
Rozanski, 1999, Brand zealots: realizing the full value of emotional brand loyalty, Strateg Bus, 17, 51
Sawhney, 2006, Going beyond the product: defining, designing, and delivering customer solutions, 365
Sawhney, 2004, Creating growth with services, MIT Sloan Manag Rev, 45, 34
2006
Schultz, 2006, A cultural perspective on corporate branding, 15
Sheth, 1996, Relationship marketing: paradigm shift or shaft?
Smit, 2007, Brand relationship quality and its value for personal contact, J Bus Res, 60, 627, 10.1016/j.jbusres.2006.06.012
Srivastava, 1999, Marketing, business processes and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing, J Mark, 63, 168, 10.2307/1252110
Storbacka, 2001
Swaminathan, 2007, My brand or our brand: the affects of brand relationship dimensions and self construal on brand evaluation, J Consum Res, 34, 248, 10.1086/518539
Tapscott, 2006
Thompson, 1999, Socially shared cognition, affect and behavior: a review and integration, Personal Soc Psychol Rev, 3, 278, 10.1207/s15327957pspr0304_1
Urban, 1988, Lead user analysis for the development of new industrial products, Manage Sci, 34, 569, 10.1287/mnsc.34.5.569
Van Heel, 2001
Vargo, 2004, Evolving to a new dominant logic for marketing, J Mark, 68, 1, 10.1509/jmkg.68.1.1.24036
Vargo SL, Lusch RF. Service-dominant logic: continuing the evolution. J Acad Mark Sci 2008;36(1):1–10.
Vargo, 2005, Services in society and academic thought: an historical analysis, J Macromark, 25, 42, 10.1177/0276146705275294
Von Hippel, 1986, Lead users: a source of novel product concepts, Manage Sci, 32, 791, 10.1287/mnsc.32.7.791
Von Krogh, 1996, A tale of the unfinished, Strateg Manage J, 17, 729, 10.1002/(SICI)1097-0266(199611)17:9<729::AID-SMJ850>3.0.CO;2-1
Webster, 2002, Marketing management in changing times, Mark Manage, 11, 1
Wallendorf, 1989, Assessing trustworthiness in naturalistic consumer research
