Co-creating brands: Diagnosing and designing the relationship experience

Journal of Business Research - Tập 62 - Trang 379-389 - 2009
Adrian Payne1, Kaj Storbacka2, Pennie Frow3, Simon Knox4
1University of New South Wales, NSW 2052, Australia
2Nyenrode Business University, Netherlands, Straatweg 25, P.O. Box 130, 3620 AC Breukelen, The Netherlands
3University of Sydney, NSW 2006, Australia
4Cranfield School of Management, Cranfield University, Cranfield, Bedford, MK43 0AL UK

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