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Các bài báo tiêu biểu
Measuring the hedonic and utilitarian sources of consumer attitudes
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Putting one-to-one marketing to work: Personalization, customization, and choice
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The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?
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Understanding consumers’ multichannel choices across the different stages of the buying process
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Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Tập 16 - Trang 293-308 - 2005
This paper argues that the pharmaceutical industry represents an exciting
opportunity to carry out academic research. The nature of the industry allows
researchers to answer new questions, develop new methodologies for answering
these questions as well as to apply existing methodology to new data. The paper
opens with some industry background, then provides a brief overview of some
important resea...