Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Springer Science and Business Media LLC - 2004
EC Deutskens1, de Jc Ko Ruyter2, Martin Wetzels3, P. Oosterveld4
1Faculty of Economics and Business Administration, Department of Marketing, Maastricht University, Maastricht, The Netherlands
2Maastricht University, Maastricht, The Netherlands
3Eindhoven University of Technology, Eindhoven, The Netherlands
4Millward Brown/Centrum, Amsterdam, the Netherlands

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