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The value of winning: endorsement returns in individual sports
Springer Science and Business Media LLC - Tập 28 - Trang 371-384 - 2017
Using the results of 1068 different golf, tennis, and track and field (in particular: running) events, this paper examines the relation between athlete performance and stock returns of firms endorsed by athletes. We find that a tournament victory is associated with significant and positive market-adjusted stock returns for the endorsed clothing brand. Regression analysis reveals that winning is as...... hiện toàn bộ
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
Springer Science and Business Media LLC - Tập 27 - Trang 537-552 - 2015
In this paper, we study the impact of customer stochasticity on firm price discrimination strategies. We develop a new model termed the Bayesian Mixture Scale Heterogeneity (BMSH) model that incorporates both parameter heterogeneity and customer stochasticity using a mixture model approach, and demonstrate model identification using extensive simulations. We estimate the model on yogurt scanner da...... hiện toàn bộ
Social Network-Based Discriminatory Pricing Strategy
Springer Science and Business Media LLC - Tập 14 - Trang 239-256 - 2003
In this paper we study such pricing practices like MCI's Friends and Family Program that employ price discriminations on the basis of callers' social ties. We characterize a consumer's personal communication network by the number of strong and weak ties that the consumer has. We then derive a consumer's demand for communication service from the structure of the consumer's personal communication ne...... hiện toàn bộ
Sentiment deviations in responses to movie trailers across social media platforms
Springer Science and Business Media LLC - Tập 34 - Trang 463-481 - 2022
Social media listening has become an integral part of many companies marketing strategies. Using a unique dataset of social media comments to 413 movie trailers, we document the systematic differences in sentiments expressed on Facebook and YouTube. First, Facebook comments are less likely to involve sentiments. Second, when sentiments are expressed, Facebook comments tend to be more positive than...... hiện toàn bộ
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
Springer Science and Business Media LLC - Tập 26 - Trang 377-390 - 2015
Our study offers a novel approach to investigating whether and when culturally customized websites are an effective way to influence consumers in their online purchase decisions. In particular, informed by extant studies on metacognitive experiences and processing fluency, we examine the underlying mechanism whereby increased cultural congruence derived from a culturally customized website may inf...... hiện toàn bộ
To buy or how much to buy? Partition dependence in purchase-quantity decisions
Springer Science and Business Media LLC - - 2021
Four studies demonstrate that people are more likely to buy (but not to buy more) when directly asked how much to buy in response to a set of purchase quantities (0, 1, 2 … n) than when first asked whether to buy in response to a seemingly innocuous yes/no purchase-interest question. This finding is explained in terms of response-scale partitioning. A purchase-quantity scale has a single negative ...... hiện toàn bộ
Inferring Market Structure from Customer Response to Competing and Complementary Products
Springer Science and Business Media LLC - Tập 13 - Trang 221-232 - 2002
We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodolog...... hiện toàn bộ
A first look at online reputation on Airbnb, where every stay is above average
Springer Science and Business Media LLC - Tập 32 Số 1 - Trang 1-16 - 2021
Falling in love with brands: a dynamic analysis of the trajectories of brand love
Springer Science and Business Media LLC - Tập 27 - Trang 15-26 - 2014
This article presents a study designed to investigate and map the trajectories of brand love. Consumers described experiences related to the initiation and evolution of their relationships with their most loved brand. Participants were asked to graphically trace the course of their feelings toward their currently most loved brand and to recall the events that influenced those feelings. The paths t...... hiện toàn bộ
The relationship between online chatter and firm value
Springer Science and Business Media LLC - Tập 23 - Trang 1-12 - 2011
The visible trace of online communications has given rise to research on their effect on firm outcomes. The literature has established a link between online communication about a product and the product’s sales and price performance. On the assumption that financial markets understand this link, we conjecture financial markets consider the amount of online communication, or chatter, about a firm t...... hiện toàn bộ
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