Measuring willingness to pay: do direct methods work for premium durables?
Tóm tắt
Từ khóa
Tài liệu tham khảo
Backhaus, K., Wilken, R., Voeth, M., & Sichtmann, C. (2005). An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias. International Journal of Market Research, 47(5), 543–562.
Bearden, W., Carlson, J., & Hardesty, D. (2003). Using invoice information to frame advertised prices. Journal of Business Research, 56, 355–366.
Bijmolt, T., van Heerde, H., & Pieters, R. (2005). New empirical generalizations on the determinants of price elasticity. Journal of Marketing Research, 42(2), 141–156.
Birn, R. (2004). The international handbook of market research techniques (2nd ed.). London: Kogan Page Publishers.
Bordley, R. (1993). Estimating automotive elasticities from segment elasticities and first choice/second choice data. The Review of Economics and Statistics, 75(3), 455–462.
Brachat, H. (2013). DAT report 2013. Munich: Springer Automotive Media.
Ding, M. (2007). An incentive-aligned mechanism for conjoint analysis. Journal of Marketing Research, 44(2), 214–223.
Dost, F., & Wilken, R. (2012). Measuring willingness to pay as a range, revisited: when should we care? International Journal of Research in Marketing, 29(2), 148–166.
eftec (2008). Demand for cars and their attributes: final report. Report prepared for the Department for Transport. London: eftec.
Erevelles, S. (1993). The price-warranty contract and product attitudes. Journal of Business Research, 27(2), 171–181.
Estelami, H., Lehmann, D., & Holden, A. (2001). Macro-economic determinants of consumer price knowledge: a meta-analysis of four decades in research. International Journal of Research in Marketing, 18(4), 341–355.
Greenleaf, E. (1995). The impact of reference price effects on the profitability of price promotions. Marketing Science, 14(1), 82–104.
Griffith, A., & Wall, S. (2007). Applied economics (11th ed.). Essex: Pearson Education.
Hofstetter, R. & Miller, K. (2009). Measuring consumers’ willingness to pay. Do direct approaches really work? In: Miller, K. & Hofstetter, R. (Eds.), Precision pricing. Measuring consumers’ willingness to pay accurately, 1–76. Norderstedt.
Jedidi, K., Jagpal, S., & Manchada, P. (2003). Measuring heterogeneous reservation prices for product bundles. Marketing Science, 22(1), 107–130.
Johansson-Stenman, O., & Martinsson, P. (2005). Honestly, why are you driving a BMW? Journal of Economic Behaviour & Organization, 60(2), 129–146.
Kalish, S., & Nelson, P. (1991). A comparison of ranking, rating and reservation price measurement in conjoint analysis. Marketing Letters, 2(4), 327–335.
Kristensen, T., Gabrielsen, G., & Zaichokowsky, J. (2012). How valuable is a well-crafted design and brand name? Recognition and willingness to pay. Journal of Consumer Behaviour, 11, 44–55.
Lipovetsky, S., Magnan, S., & Polzi, A. (2011). Pricing models in marketing research. Intelligent Information Management, 3, 167–174.
Löffler, M. (2002). A multinational examination of the ‘(non-)domestic product’ effect. International Marketing Review, 19(5), 482–498.
Löffler, M., & Decker, R. (2011). How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives—the case of premium durables. Journal of Customer Behaviour, 10, 207–222.
Mazumdar, T., & Jun, S. (1992). Effects of price uncertainty on consumer purchase budget and prices thresholds. Marketing Letters, 3(4), 323–330.
Mazumdar, T., Raj, S., & Sinha, I. (2005). Reference price research: review and propositions. Journal of Marketing, 69, 84–102.
Miller, K., Hofstetter, J., Krohmer, H., & Zhang, J. (2011). How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches. Journal of Marketing Research, 48(2), 172–184.
Pauwels, K., Srinivasan, S., & Franses, P. (2007). When do price thresholds matter in retail categories? Marketing Science, 26(1), 83–100.
Rao, A., & Sieben, W. (1992). The effects of prior knowledge on price acceptability and the type of information examined. Journal of Consumer Research, 19(9), 256–270.
Roll, O., Achterberg, L. H., & Herbert, K. G. (2010). Innovative approaches to analysing the price sensitivity meter: results of an international comparative study. In T. Riihelä & M. Mattila (Eds.), Combi 2010 conference proceedings (pp. 181–193). Helsinki: Edita Prima Oy.
Sattler, H., & Nitschke, T. (2003). Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften. Zeitschrift für Betriebswirtschaftliche Forschung, 55(6), 364–381.
Steiner, M. & Hendus, J. (2012). How consumers’ willingness to pay is measured in practice: an empirical analysis of common approaches’ relevance. Working Paper. http://ssrn.com/abstract=2025618 .
Terui, N., & Dahana, W. (2006). Estimating heterogeneous price thresholds. Marketing Science, 25(4), 384–391.
Ueltschy, L., Laroche, M., Eggert, A., & Bindl, U. (2007). Service quality and satisfaction: an international comparison of professional services perceptions. Journal of Services Marketing, 21(6), 410–423.
Valdes-Dapena, P. (2013). AAA: car ownership costs on the rise. cnnMoney. http://money.cnn.com/2013/04/16/autos/aaa-driving-costs/index.html . Accessed 15 July, 2013.
Völckner, F. (2006). An empirical comparison of methods for measuring consumers’ willingness to pay. Marketing Letters, 17(2), 137–149.