International Journal of Research in Marketing

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Sắp xếp:  
Satiation and cross promotion: Selling and swapping users in mobile games
International Journal of Research in Marketing - Tập 40 - Trang 342-361 - 2023
Michael Haenlein, Barak Libai, Eitan Muller
An extension of the citation analysis of selected marketing j ournals
International Journal of Research in Marketing - Tập 6 - Trang 199-204 - 1989
Anthony Pecotich, James E. Everett
The effect of information about health hazards on demand for frequently purchased commodities
International Journal of Research in Marketing - Tập 25 - Trang 310-318 - 2008
Amir Heiman, Oded Lowengart
How income shapes moral judgments of prosocial behavior
International Journal of Research in Marketing - Tập 38 - Trang 120-135 - 2021
Jenny G. Olson, Brent McFerran, Andrea C. Morales, Darren W. Dahl
The implementation of strategic marketing planning techniques in British industry
International Journal of Research in Marketing - Tập 1 - Trang 153-162 - 1984
Graham J. Hooley
Conjunctive screening in models of multiple discreteness
International Journal of Research in Marketing - Tập 39 - Trang 1209-1234 - 2022
Youngju Kim, Nino Hardt, Jaehwan Kim, Greg M. Allenby
Entry strategy for radical product innovations: A conceptual model and propositional inventory
International Journal of Research in Marketing - Tập 19 - Trang 21-42 - 2002
Elisa Montaguti, Sabine Kuester, Thomas S Robertson
The multiple roles of interpersonal communication in new product growth
International Journal of Research in Marketing - Tập 29 - Trang 292-305 - 2012
Trichy V. Krishnan, P.B. “Seethu” Seetharaman, Demetrios Vakratsas
Market information and channel price structure
International Journal of Research in Marketing - Tập 17 - Trang 331-351 - 2000
Abhik Roy
Better preference prediction with individualized sets of relevant attributes
International Journal of Research in Marketing - Tập 5 - Trang 15-24 - 1988
Franz Boecker, Herbert Schweikl
Tổng số: 636   
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