International Journal of Research in Marketing

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An extension of the citation analysis of selected marketing j ournals
International Journal of Research in Marketing - Tập 6 - Trang 199-204 - 1989
Anthony Pecotich, James E. Everett
Conjunctive screening in models of multiple discreteness
International Journal of Research in Marketing - Tập 39 - Trang 1209-1234 - 2022
Youngju Kim, Nino Hardt, Jaehwan Kim, Greg M. Allenby
Market information and channel price structure
International Journal of Research in Marketing - Tập 17 - Trang 331-351 - 2000
Abhik Roy
Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies
International Journal of Research in Marketing - Tập 29 - Trang 355-362 - 2012
Anne-Kathrin Klesse, Caroline Goukens, Kelly Geyskens, Ko de Ruyter
Evaluating the impact of social media activities on human brand sales
International Journal of Research in Marketing - Tập 33 - Trang 524-541 - 2016
Alok R. Saboo, V. Kumar, Girish Ramani
Enhancing breast cancer communications: A cultural models approach
International Journal of Research in Marketing - Tập 25 - Trang 335-342 - 2008
Frances K. Barg, Sonya A. Grier
Marketing’s role in multi-stakeholder engagement
International Journal of Research in Marketing - Tập 39 - Trang 445-461 - 2022
Lerzan Aksoy, Sandhya Banda, Colleen Harmeling, Timothy L. Keiningham, Anita Pansari
Matching with the stars: How brand personality determines celebrity endorsement contract formation
International Journal of Research in Marketing - Tập 33 - Trang 409-427 - 2016
César Zamudio
Conjoint choice models of joint participation and activity choice
International Journal of Research in Marketing - Tập 13 - Trang 251-264 - 1996
Benedict Dellaert, Aloys Borgers, Harry Timmermans
Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
International Journal of Research in Marketing - Tập 35 - Trang 154-169 - 2018
Kalyani Menon, Chatura Ranaweera
Tổng số: 636   
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