International Journal of Research in Marketing

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Sắp xếp:  
Brand equity and the extendibility of brand names
International Journal of Research in Marketing - Tập 10 - Trang 61-75 - 1993
Arvind Rangaswamy, Raymond R. Burke, Terence A. Oliva
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
International Journal of Research in Marketing - Tập 24 - Trang 224-241 - 2007
Shuili Du, C.B. Bhattacharya, Sankar Sen
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
International Journal of Research in Marketing - Tập 28 - Trang 194-204 - 2011
Brian P. Brown, Alex R. Zablah, Danny N. Bellenger, Wesley J. Johnston
Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
International Journal of Research in Marketing - Tập 28 - Trang 378-388 - 2011
Jie Yu, Peter Goos, Martina Vandebroek
The predictive ability of different customer feedback metrics for retention
International Journal of Research in Marketing - Tập 32 - Trang 195-206 - 2015
Evert de Haan, Peter C. Verhoef, Thorsten Wiesel
Advertising and the stability of consideration sets over multiple purchase occasions
International Journal of Research in Marketing - Tập 12 - Trang 81-94 - 1995
Anusree Mitra
Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences
International Journal of Research in Marketing - Tập 19 - Trang 43-64 - 2002
Marcel van Birgelen, Ko de Ruyter, Ad de Jong, Martin Wetzels
Re-coding gender representations: Women, cleaning products, and advertising's “New Man”
International Journal of Research in Marketing - Tập 10 - Trang 311-324 - 1993
Richard Elliott, Susan Eccles, Michelle Hodgson
Consumer power and choice deferral: The role of anticipated regret
International Journal of Research in Marketing - Tập 35 Số 1 - Trang 81-99 - 2018
Reactions of service employees to organization–customer conflict: A cross-cultural comparison
International Journal of Research in Marketing - Tập 21 - Trang 107-121 - 2004
Michael K. Hui, Kevin Au, Henry Fock
Tổng số: 636   
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