Conjoint choice models of joint participation and activity choice

International Journal of Research in Marketing - Tập 13 - Trang 251-264 - 1996
Benedict Dellaert1, Aloys Borgers2, Harry Timmermans2,3
1Department of Marketing, The University of Sydney, Sydney, Australia
2Urban Planning Group, Eindhoven University of Technology, Eindhoven, The Netherlands
3Carthy Foundation Chair, Department of Marketing and Economic Analysis, University of Alberta, Faculty of Business Building, Edmonton, Canada

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