Marketing’s role in multi-stakeholder engagement

International Journal of Research in Marketing - Tập 39 - Trang 445-461 - 2022
Lerzan Aksoy1, Sandhya Banda2, Colleen Harmeling3, Timothy L. Keiningham4, Anita Pansari5
1Associate Dean of Strategic Initiatives and Professor of Marketing, Fordham University, Gabelli School of Business, New York, NY, Unites States
2Doctoral Candidate, Indian School of Business, Hyderabad, India
3Associate Professor of Marketing, Florida State University, College of Business, Tallahassee, FL, Unites States
4J. Donald Kennedy Endowed Chair in E-Commerce and Professor of Marketing, St. John’s University Peter J. Tobin College of Business, Queens, NY, Unites States
5Assistant Professor of Marketing, Michigan State University, Eli Broad College of Business, East Lansing, MI, Unites States

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