Evaluating the impact of social media activities on human brand sales
Tài liệu tham khảo
Abrams, 2010, Social identity and self-categorization
Ahearne, 2005, “Antecedents and consequences of customer–company identification: Expanding the role of relationship marketing”, Journal of Applied Psychology, 90, 574, 10.1037/0021-9010.90.3.574
Andersen, 2010, Don't blame the P2P file-sharers: The impact of free music downloads on the purchase of music CDs in Canada, Journal of Evolutionary Economics, 20, 715, 10.1007/s00191-010-0173-5
Arellano, 1991, Some tests of specification for panel data: Monte Carlo evidence and an application to employment equations, Review of Economic Studies, 58, 277, 10.2307/2297968
Arellano, 1995, Another look at the instrumental variable estimation of error-components models, Journal of Econometrics, 68, 29, 10.1016/0304-4076(94)01642-D
Arellano, 2001, Panel data models: Some recent developments, Vol. 5
Ashforth, 1989, Social identity theory and the organization, Academy of Management Review, 14, 20, 10.5465/amr.1989.4278999
Bagozzi, 2006, “Antecedents and purchase consequences of customer participation in small group brand communities”, International Journal of Research in Marketing, 23, 45, 10.1016/j.ijresmar.2006.01.005
Baker
Batson, 1995, Empathy and the collective good: Caring for one of the others in a social dilemma, Journal of Personality and Social Psychology, 68, 619, 10.1037/0022-3514.68.4.619
Bawa, 2004, The effects of free sample promotions on incremental brand sales, Marketing Science, 23, 345, 10.1287/mksc.1030.0052
Beese
Bhattacharya, 2003, Consumer–company identification: A framework for understanding consumers' relationships with companies, Journal of Marketing, 67, 76, 10.1509/jmkg.67.2.76.18609
Blanchard, 2012, Identifying consumer heterogeneity in unobserved categories, Marketing Letters, 23, 177, 10.1007/s11002-011-9145-2
Blundell, 1998, Initial conditions and moment restrictions in dynamic panel data models, Journal of Econometrics, 87, 115, 10.1016/S0304-4076(98)00009-8
Bond, 2002, Dynamic panel data models: A guide to micro data methods and practice, Portuguese Economic Journal, 1, 141, 10.1007/s10258-002-0009-9
Brewer, 1991, The social self: On being the same and different at the same time, Personality and Social Psychology Bulletin, 17, 475, 10.1177/0146167291175001
Brewer, 2001, The many faces of social identity: Implications for political psychology, Political Psychology, 22, 115, 10.1111/0162-895X.00229
Brewer, 2003, Optimal distinctiveness, social identity, and the self
Callot, 2012
Canova, 2013, Panel vector autoregressive models: A survey, Vol. 32
Chevalier, 2006, The effect of word of mouth on sales: Online book reviews, Journal of Marketing Research, 43, 345, 10.1509/jmkr.43.3.345
Chintagunta, 2010, The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets, Marketing Science, 29, 944, 10.1287/mksc.1100.0572
Chu, 2011, Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites, International Journal of Advertising, 30, 47, 10.2501/IJA-30-1-047-075
Close, 2011, Establishing human brands: Determinants of placement success for first faculty positions in marketing, Journal of the Academy of Marketing Science, 39, 922, 10.1007/s11747-010-0221-6
Constine, 2011, With 44 of the top 100 pages promoting music, relaunched “Music on Facebook” page shows site's renewed focus, Vol. 2014
De Chernatony, 2004, Identifying and sustaining services brands' values, Journal of Marketing Communications, 10, 73, 10.1080/13527260410001693785
Dhar, 2009, Does chatter matter? The impact of user-generated content on music sales, Journal of Interactive Marketing, 23, 300, 10.1016/j.intmar.2009.07.004
Elberse, 2010, Bye-bye bundles: The unbundling of music in digital channels, Journal of Marketing, 74, 107, 10.1509/jmkg.74.3.107
Fisher, 1998, Factors leading to group identification: A field study of winners and losers, Psychology & Marketing, 15, 23, 10.1002/(SICI)1520-6793(199801)15:1<23::AID-MAR3>3.0.CO;2-P
Gopal, 2006, Do artists benefit from online music sharing?, The Journal of Business, 79, 1503, 10.1086/500683
Grunger
Guschwan, 2012, Fandom, Brandom and the limits of participatory culture, Journal of Consumer Culture, 12, 19, 10.1177/1469540512438154
Hanssens, 2001
Heiman, 2001, Learning and forgetting: Modeling optimal product sampling over time, Management Science, 47, 532, 10.1287/mnsc.47.4.532.9832
Hoffman, 2010, Can you measure the ROI of your social media marketing, MIT Sloan Management Review, 52, 41
Hogg, 2006, Social identity theory
Holtz-Eakin, 1988, Estimating vector autoregressions with panel data, Econometrica: Journal of the Econometric Society, 56, 1371, 10.2307/1913103
Homburg, 2009, Social identity and the service-profit chain, Journal of Marketing, 73, 38, 10.1509/jmkg.73.2.38
Horton, 1956, Mass communication and para-social interaction: Observations on intimacy at a distance, Psychiatry, 19, 215, 10.1080/00332747.1956.11023049
Houran, 2005, Boundary functioning in celebrity worshippers, Personality and Individual Differences, 38, 237, 10.1016/j.paid.2004.04.014
Hu, 2010, Does sampling influence customers in online retailing of digital music?, Information Systems and E-Business Management, 8, 357, 10.1007/s10257-009-0116-6
Hu, 2008, Comments-oriented document summarization: Understanding documents with readers' feedback
Jain, 1995, An approach for determining optimal product sampling for the diffusion of a new product, Journal of Product Innovation Management, 12, 124, 10.1111/1540-5885.1220124
Jamieson, 1989, Adjusting stated intention measures to predict trial purchase of new products: A comparison of models and methods, Journal of Marketing Research, 26, 336, 10.2307/3172905
Joshi, 2010, The direct and indirect effects of advertising spending on firm value, Journal of Marketing, 74, 20, 10.1509/jmkg.74.1.20
Jouvenal
Kelman, 1961, Processes of opinion change, Public Opinion Quarterly, 25, 57, 10.1086/266996
Kietzmann, 2011, Social media? Get serious! Understanding the functional building blocks of social media, Business Horizons, 54, 241, 10.1016/j.bushor.2011.01.005
Kumar, 2014, Making “Freemium” work, Harvard Business Review, 92, 27
Kumar, 2013, Creating a measurable social media marketing strategy for Hokey Pokey: Increasing the value and ROI of intangibles and tangibles, Marketing Science, 32, 194, 10.1287/mksc.1120.0768
Lam, 2013, Exploring the dynamics of antecedents to consumer–brand identification with a new brand, Journal of the Academy of Marketing Science, 41, 234, 10.1007/s11747-012-0301-x
Lam, 2010, Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective, Journal of Marketing, 74, 128, 10.1509/jmkg.74.6.128
Lampe, 2007
Lardinois
Leets, 1999, Attachment styles and intimate television viewing: Insecurely forming relationships in a parasocial way, Journal of Social and Personal Relationships, 16, 495, 10.1177/0265407599164005
Lewak
Liebowitz, 2006, File sharing: Creative destruction or just plain destruction?, Journal of Law and Economics, 49, 1, 10.1086/503518
Liu, 2006, Word of mouth for movies: Its dynamics and impact on box office revenue, Journal of Marketing, 70, 74, 10.1509/jmkg.70.3.74
Luan, 2010, Forecasting marketing-mix responsiveness for new products, Journal of Marketing Research, 47, 444, 10.1509/jmkr.47.3.444
Maddox
Mahajan, 1990, New product diffusion models in marketing: A review and directions for research, Journal of Marketing, 54, 1, 10.2307/1252170
Malär, 2011, Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self, Journal of Marketing, 75, 35, 10.1509/jmkg.75.4.35
Marks, 1988, The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and attitudes, Journal of Marketing Research, 25, 266, 10.2307/3172529
Mikulincer, 2010
Moran
Morris
Naik, 2003, Understanding the impact of synergy in multimedia communications, Journal of Marketing Research, 40, 375, 10.1509/jmkr.40.4.375.19385
Nolan
Park, 2008
Park, 2010, Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers, Journal of Marketing, 74, 1, 10.1509/jmkg.74.6.1
Peitz, Martin and Patrick Waelbroeck (2004), "File-Sharing, Sampling, and Music Distribution," Unpublished Working Paper.
Peitz, 2006, Piracy of digital products: A critical review of the theoretical literature, Information Economics and Policy, 18, 449, 10.1016/j.infoecopol.2006.06.005
Peitz, 2006, Why the music industry may gain from free downloading—The role of sampling, International Journal of Industrial Organization, 24, 907, 10.1016/j.ijindorg.2005.10.006
Peoples
Peoples
Perse, 1989, Attribution in social and parasocial relationships, Communication Research, 16, 59, 10.1177/009365089016001003
Petersen, 2015, Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture, Journal of Marketing, 79, 44, 10.1509/jm.13.0479
Petrin, 2010, A control function approach to endogeneity in consumer choice models, Journal of Marketing Research, 47, 3, 10.1509/jmkr.47.1.3
Pine, 1998, Welcome to the experience economy, Harvard Business Review, 76, 97
Rainie, 2004
Rechtin
Sax
Sculley, 2008, On free speech and civil discourse: Filtering abuse in blog comments
Sims, 1986, The effect of high versus low teacher affect and passive versus active student activity during music listening on preschool children's attention, piece preference, time spent listening, and piece recognition, Journal of Research in Music Education, 34, 173, 10.2307/3344747
Smirke
Smith
Srinivasan, 2004, Do promotions benefit manufacturers, retailers, or both?, Management Science, 50, 617, 10.1287/mnsc.1040.0225
Stasser, 1999, The uncertain role of unshared information in collective choice
Stephen, 2012, The effects of traditional and social earned media on sales: A study of a microlending marketplace, Journal of Marketing Research, 49, 624, 10.1509/jmr.09.0401
Stokburger-Sauer, 2012, Drivers of consumer–brand identification, International Journal of Research in Marketing, 29, 406, 10.1016/j.ijresmar.2012.06.001
Thomson, 2006, Human brands: Investigating antecedents to consumers' strong attachments to celebrities, Journal of Marketing, 70, 104, 10.1509/jmkg.70.3.104
Tirunillai, 2012, Does chatter really matter? Dynamics of user-generated content and stock performance, Marketing Science, 31, 198, 10.1287/mksc.1110.0682
Trusov, 2009, Effects of word-of-mouth versus traditional marketing: Findings from an Internet social networking site, Journal of Marketing, 73, 90, 10.1509/jmkg.73.5.90
Urban, 1993
Wang, 2009, Sampling of information goods, Decision Support Systems, 48, 14, 10.1016/j.dss.2009.05.011
Wooldridge, 2007, Control function and related methods, What's New in Econometrics.
Yang, 2008, The effects of idolatry and personality traits on impulse buying: An empirical study, International Journal of Management, 25
Zentner, 2006, Measuring the effect of file sharing on music purchases, Journal of Law and Economics, 49, 63, 10.1086/501082
Zhu, 2010, Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics, Journal of Marketing, 74, 133, 10.1509/jmkg.74.2.133