Evaluating the impact of social media activities on human brand sales

International Journal of Research in Marketing - Tập 33 - Trang 524-541 - 2016
Alok R. Saboo1, V. Kumar2,3, Girish Ramani4
1Department of Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, United States
2Huazhong University of Science and Technology, China
3Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, United States
4Research Scholar, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, United States

Tài liệu tham khảo

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