How retailer money-back guarantees influence consumer preferences for retailer versus national brands

Journal of Business Research - Tập 67 - Trang 1971-1978 - 2014
Pierre Desmet1
1Paris-Dauphine University, DRM — UMR CNRS 7088 and ESSEC Business School, Avenue Bernard Hirsch, Cergy 95021 France

Tài liệu tham khảo

Bandyopadhyay, 2007, Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study, Journal of Retailing and Consumer Services, 14, 35, 10.1016/j.jretconser.2006.03.002

Bellizzi, 1981, Consumers perceptions of national, private, and generic brands, Journal of Retailing, 57, 56

Biswas, 2002, Consumer evaluation of low price guarantees: The moderating role of reference price and store image, Journal of Consumer Psychology, 12, 107, 10.1207/S15327663JCP1202_04

Blattberg, 1989, Price-induced patterns of competition, Marketing Science, 8, 291, 10.1287/mksc.8.4.291

Boulding, 1993, A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality?, Journal of Consumer Research, 20, 111, 10.1086/209337

Brechan, 2006, The different effects of primary and secondary product attributes on consumer satisfaction, Journal of Economic Psychology, 27, 441, 10.1016/j.joep.2005.10.003

Chaudhuri, 2001, The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty, Journal of Marketing, 65, 81, 10.1509/jmkg.65.2.81.18255

Collins-Dodd, 2003, Store brands and retail differentiation: The influence of store image and store brand attitude on store own brand perceptions, Journal of Retailing and Consumer Services, 10, 345, 10.1016/S0969-6989(02)00054-1

Corstjens, 2000, Building store loyalty through store brands, Journal of Marketing Research, 37, 281, 10.1509/jmkr.37.3.281.18781

Davis, 1995, Money-back guarantees in retailing: Matching products to consumer tastes, Journal of Retailing, 71, 7, 10.1016/0022-4359(95)90010-1

Dawar, 1994, Marketing universal: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality, Journal of Marketing, 58, 81, 10.2307/1252271

De Wulf, 2005, Consumer perceptions of store brands versus national brands, Journal of Consumer Marketing, 22, 223, 10.1108/07363760510605335

Dick, 1994, Customer loyalty: Toward an integrated conceptual framework, Journal of the Academy of Marketing Science, 22, 99, 10.1177/0092070394222001

Dick, 1996, How consumers evaluate store brands, Journal of Product and Brand Management, 5, 19, 10.1108/10610429610119405

Dodds, 1991, Effects of price, brand, and store information on buyers' product evaluation, Journal of Marketing Research, 28, 307, 10.2307/3172866

Dutta, 2007, Low price signal default: An empirical investigation of its consequences, Journal of the Academy of Marketing Science, 35, 76, 10.1007/s11747-007-0017-5

Erevelles, 2001, The universality of the signal theory for products and services, Journal of Business Research, 52, 175, 10.1016/S0148-2963(99)00069-7

Gal-Or, 1989, Warranties as a signal of quality, The Canadian Journal of Economics, 22, 50, 10.2307/135459

Goldberg, 1990, The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness, Journal of Consumer Research, 17, 172, 10.1086/208547

Grewal, 1998, The effect of store name, brand name and price discount on consumers' evaluations and purchase intentions, Journal of Retailing, 74, 331, 10.1016/S0022-4359(99)80099-2

Hebel, 2005

Heiman, 2002, Valuation and management of money-back guarantee options, Journal of Retailing, 78, 193, 10.1016/S0022-4359(02)00065-9

Heiman, 2001, Demonstrations and money-back guarantees: Market mechanisms to reduce uncertainty, Journal of Business Research, 54, 71, 10.1016/S0148-2963(00)00181-8

Kirmani, 2000, No Pain, no gain: A critical review of the literature on signaling unobservable product quality, Journal of Marketing, 64, 66, 10.1509/jmkg.64.2.66.18000

Kukar-Kinney, 2006, The role of price-matching characteristics in influencing store loyalty, Journal of Business Research, 59, 475, 10.1016/j.jbusres.2005.10.001

Kukar-Kinney, 2003, Consumer perceptions of refund depth and competitive scope in price-matching guarantees: Effects on store patronage, Journal of Retailing, 79, 153, 10.1016/S0022-4359(03)00038-1

Kuksov, 2010, Information provision in a vertically differentiated competitive marketplace, Marketing Science, 29, 122, 10.1287/mksc.1090.0486

Miyazaki, 2005, The effect of multiple extrinsic cues on quality perceptions: A matter of consistency, Journal of Consumer Research, 32, 146, 10.1086/429606

Moorthy, 1995, Signaling quality with a money-back guarantee: The role of transaction costs, Marketing Science, 14, 442, 10.1287/mksc.14.4.442

PLMA, 2010

Price, 2002, The joint effects of brands and warranties in signaling new product quality, Journal of Economic Psychology, 23, 165, 10.1016/S0167-4870(02)00062-4

Purohit, 2001, Effects of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: A cue diagnosticity framework, Journal of Consumer Psychology, 10, 123, 10.1207/s15327663jcp1003_1

Quelch, 1996, Brands versus private labels: Fighting to win, Harvard Business Review, 74, 99

Rao, 1989, The effect of price, brand name, and store name on buyers' perception of product quality: An integrative review, Journal of Marketing Research, 26, 351, 10.2307/3172907

Richardson, 1994, Extrinsic and intrinsic cue effects on perceptions of store brand quality, Journal of Marketing, 58, 28, 10.2307/1251914

Roselius, 1971, Consumer rankings of risk reduction methods, Journal of Marketing, 35, 56, 10.2307/1250565

Sayman, 2002, Positioning of store brands, Marketing Science, 21, 378, 10.1287/mksc.21.4.378.134

Sethuraman, 1999, Asymmetric and neighborhood cross-price effects: Some empirical generalizations, Marketing Science, 18, 23, 10.1287/mksc.18.1.23

Shimp, 1982, Warranty and other extrinsic cue effects on consumer's risk perceptions, Journal of Consumer Research, 9, 38, 10.1086/208894

Spence, 1974

Tabachnik, 2001

Thaler, 1985, Mental accounting and consumer choice, Marketing Science, 4, 199, 10.1287/mksc.4.3.199

Zeithaml, 1988, Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence, Journal of Marketing, 52, 2, 10.2307/1251446

Thông tin
Thông tin xuất bản

Journal of Business Research

Tập 67

1971-1978

Thông tin tác giả