Valuation and management of money-back guarantee options

Journal of Retailing - Tập 78 - Trang 193-205 - 2002
Amir Heiman1, Bruce McWilliams2, Jinhua Zhao3, David Zilberman4
1Department of Agricultural Economics and Management, Hebrew University, Rehovot, Israel
2Instituto Tecnologico Autonomo de Mexico (ITAM), Mexico
3Department of Economics, Iowa State University, USA
4Department of Agricultural and Resource Economics, University of California at Berkeley, USA

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Journal of Retailing

Tập 78

193-205

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