Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Journal of Retailing and Consumer Services - Tập 10 Số 6 - Trang 345-352 - 2003
Colleen Collins‐Dodd1, Tara Lindley1
1Faculty of Business Administration, Simon Fraser University, Burnaby, BC, Canada V5A 1S6

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Tài liệu tham khảo

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