Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

Journal of Business Research - Tập 54 - Trang 71-84 - 2001
Amir Heiman1, Bruce McWilliams2, David Zilberman2,3
1Department of Economics and Management, Faculty of Agriculture, Food and Environmental Science, Hebrew University of Jerusalem, Jerusalem, Israel
2Department of Agricultural and Resource Economics, University of California at Berkeley, 207 Giannini Hall, Berkeley, CA 94720, USA
3Giannini Foundation of Agricultural Economics, University of California at Berkeley, Berkeley, CA, USA

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