
Strategic Direction
SCOPUS (2002-2023)
0258-0543
Anh Quốc
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Các bài báo tiêu biểu
The purpose of this paper is to review the recent developments within the non-military drone industry, and the increase thereafter of investment within the industry through mergers and acquisitions.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
The rapid growth of the drone industry has caught the interest of firms and one mode of entry for many of these firms has been through mergers and acquisitions of emerging drone companies. Although the commercial-drone industry is still in its early stages, market consolidations and major investments are occurring despite strict governmental regulations.
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Writing nearly 20 years ago, Robert Heller emphasized marketing’s focus on the constant and systematic study of what products a company should be offering, when and at what price. Marketing, said Heller, is the part of the company that should always be asking “What business are we in?” In recent years this focus has widened to include attracting and retaining business and managing a range of internal and external relationships.