Strategic Direction

SCOPUS (2002-2023)

  0258-0543

 

  Anh Quốc

Cơ quản chủ quản:  Emerald Group Publishing Ltd.

Lĩnh vực:
Strategy and Management

Các bài báo tiêu biểu

Drones in sight: rapid growth through M&A’s in a soaring new industry
Tập 32 Số 6 - Trang 37-39 - 2016
Dyveke Weissbach, Kathryn Tebbe
Purpose

The purpose of this paper is to review the recent developments within the non-military drone industry, and the increase thereafter of investment within the industry through mergers and acquisitions.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The rapid growth of the drone industry has caught the interest of firms and one mode of entry for many of these firms has been through mergers and acquisitions of emerging drone companies. Although the commercial-drone industry is still in its early stages, market consolidations and major investments are occurring despite strict governmental regulations.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Competitive horizon
- 2009
The best of British
- 2008
Purpose

The purpose of this paper is to give details about the winner and finalists of the 2008 Royal Academy of Engineering MacRobert Award.

Design/methodology/approach

The article discusses the winner and finalists of the Award in turn.

Findings

In winning the award, Touch Bionics beat off tough competition from three other finalists.

Originality/value

The award winning i‐LIMB Hand is a prosthetic device that looks and acts like a real human hand with five individually powered digits, heralding a new generation in bionics and patient care.

Can Habitat and Chelsea score with their names?
- 2005
Purpose

To emphasize the importance of branding and the dangers in misunderstanding the consumers’ attitude towards brands.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The days are long gone when brands were merely names given to products so you could tell them apart from others. So long ago, in fact, that we're already living in an age when the brand is often more important than the product itself. Brand recognition, brand awareness, brand extension are all issues which play their own particular, but all‐important, roles in today's businesses.

Originality/value

To understand how brands become part of a culture, to utilize the implications of this and to take it into account when marketing products.

The case for migrating to one global brand
Tập 26 Số 5 - 2010
R.Saunders
Yet another article about Facebook
Tập 28 Số 9 - Trang 18-20 - 2012
Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Dystopian nightmare, or a glimpse of the future? The “Blade Runner” imagery may be slightly over the top, but in the rush to buy in to Facebook, Twitter and other social media to try and wring every corporate opportunity out of them, it is hard to see just where the future will lie. Certainly the potential to engage consumers over shared platforms has never been greater, and many corporate entities believe that they have reached just the tip of the proverbial iceberg. However not everyone is completely sold on the potential social media has for profit enhancement, not least the dearth of investors in the aftermath of the Facebook initial share offering (IPO) in 2012.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Why CEO stands for very important person
- 2010
Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Choosing the right person as CEO, investing in them the responsibility to always do the right thing, and having only the highest expectations of them is what the top job is all about. Some succeed while others fail, and lessons can be drawn from both experiences.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

The paper provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers' hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Mergers – the Cisco system
- 2004

Mergers and acquisitions are an established feature of business life. They enable companies to increase market share through product or service synergies or to expand into new markets by buying leading players. In 2002 alone there were 4,363 mergers and acquisitions worth $292 billion with nearly half that value confined to only five sectors: banking, healthcare, Internet, semi‐conductors and telecommunications.