Strategic Direction
Công bố khoa học tiêu biểu
* Dữ liệu chỉ mang tính chất tham khảo
If outgoing Intel CEO Craig Barrett has his way, we’ll all soon be surviving on a diet of nothing but chips. But before nutritionists everywhere shudder at the thought of an even greater obesity problem, let me reassure them that the chips in question are not the fried potato kind. While Barrett may have some culinary interests himself, he is at present more concerned with capitalizing on the rapidly evolving digital world.
The 7th CFO summit took place last month in Phoenix, Arizona. This three‐day conference, packed with seminars, one‐to‐one meetings and social events, provided senior finance executives from across the USA with an opportunity to get together and discuss ideas, swap experiences and gain insights into key issues that had arisen over the course of the year.
The world is dominated by brands. Almost everywhere we look and in most things we do, brands touch upon and influence our lives. According to Rita Clifton – Chairman of the world’s leading brand consultancy Interbrand – brands are one of the most stable of corporate assets, “demonstrably the most powerful and sustainable wealth creators in the world”.
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