Strategic Direction
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The Guaranty Trust Bank of Nigeria: from niche positioning to mass-market branding
Strategic Direction - - 2010
Innovation strategy and performance during economic transition: evidences in Beijing, China
Strategic Direction - Tập 25 Số 11 - 2009
What does the future hold for Intel, Apple and Microsoft?If outgoing Intel CEO Craig Barrett has his way, we’ll all soon be surviving on a diet of nothing but chips. But before nutritionists everywhere shudder at the thought of an even greater obesity problem, let me reassure them that the chips in question are not the fried potato kind. While Barrett may have some culinary interests himself, he is at present more concerned with capitalizing on ... ... hiện toàn bộ
Strategic Direction - - 2004
7th CFO summit: conference reportThe 7th CFO summit took place last month in Phoenix, Arizona. This three‐day conference, packed with seminars, one‐to‐one meetings and social events, provided senior finance executives from across the USA with an opportunity to get together and discuss ideas, swap experiences and gain insights into key issues that had arisen over the course of the year.
Strategic Direction - - 2004
Successful strategies for e‐commercePurpose The paper aims to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach ...
Strategic Direction - - 2008
Getting it right on the insideThe world is dominated by brands. Almost everywhere we look and in most things we do, brands touch upon and influence our lives. According to Rita Clifton – Chairman of the world’s leading brand consultancy Interbrand – brands are one of the most stable of corporate assets, “demonstrably the most powerful and sustainable wealth creators in the world”.
Strategic Direction - - 2003
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