Strategic Direction

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Sắp xếp:  
Success is a simple business
Strategic Direction - Tập 29 Số 1 - Trang 33-35 - 2012
GarethBell
Competitive horizon
Strategic Direction - - 2012
Innovation strategy and performance during economic transition: evidences in Beijing, China
Strategic Direction - Tập 25 Số 11 - 2009
J.C.Guan
What does the future hold for Intel, Apple and Microsoft?
Strategic Direction - - 2004

If outgoing Intel CEO Craig Barrett has his way, we’ll all soon be surviving on a diet of nothing but chips. But before nutritionists everywhere shudder at the thought of an even greater obesity problem, let me reassure them that the chips in question are not the fried potato kind. While Barrett may have some culinary interests himself, he is at present more concerned with capitalizing on the rapidly evolving digital world.

7th CFO summit: conference report
Strategic Direction - - 2004

The 7th CFO summit took place last month in Phoenix, Arizona. This three‐day conference, packed with seminars, one‐to‐one meetings and social events, provided senior finance executives from across the USA with an opportunity to get together and discuss ideas, swap experiences and gain insights into key issues that had arisen over the course of the year.

Successful strategies for e‐commerce
Strategic Direction - - 2008
Purpose

The paper aims to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

There is no e‐commerce success in small and medium‐sized enterprises (SME) without the strategic commitment of managers. The internet provides an extensive source for marketing intelligence and can enable SMEs to reach further markets. It allows high level of customer service and support and reinforces SME's natural advantage of speed and flexibility. Following an overview of the conditions required to take advantage of the internet, the Pandora case study shows a small book retailer becoming the largest bookstore in Turkey through successful e‐commerce utilization.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Corporate manslaughter rule changes imminent
Strategic Direction - Tập 23 Số 11 - 2007
KatherineSouthby
Getting it right on the inside
Strategic Direction - - 2003

The world is dominated by brands. Almost everywhere we look and in most things we do, brands touch upon and influence our lives. According to Rita Clifton – Chairman of the world’s leading brand consultancy Interbrand – brands are one of the most stable of corporate assets, “demonstrably the most powerful and sustainable wealth creators in the world”.

New media needs new marketing
Strategic Direction - - 2012
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