Will size matter for Boeing and Airbus?

Strategic Direction - 2006

Tóm tắt

PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsBoeing has itself endured a period of internal turmoil that has seen the departure of two chief executives and one chief financial officer, not to mentioning allegations of industrial espionage among other scandals. That the company has emerged from the crisis stronger as a result is shown by the fact that Airbus might not enjoy the same degree of dominance it has done over recent years.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

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Tài liệu tham khảo

Done, K. and Hollinger, P. (2005), “Cockpit crisis: will management disputes drag down Europe's aerospace champion?”, Financial Times, 15 June, p. 17, ISSN 0307‐1766.

(The) Economist (2002), “Towards the wild blue yonder”, The Economist, Vol. 363 8270, 27 April, pp. 67‐701, ISSN 0023‐0613.

(The) Economist (2005a), “Boeing gets back on track”, The Economist, Vol. 375 8429, 4 June, ISSN 0023‐0613.

(The) Economist (2005b), “Nose to nose”, The Economist, Vol. 374 8432, 25 June, pp. 89‐91, ISSN 0023‐0613.

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Strategic Direction

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