Tóm tắt
PurposeThe purpose of this paper is to present an interview with Michael Dunn, a leading global consultancy expert, author and one of Consulting Magazine's Top 25 Consultants of 2008.Design/methodology/approachThis briefing is prepared by an independent interviewer.FindingsMichael Dunn is Chairman and CEO of a leading global consultancy specializing in helping Fortune 500 clients and their senior executives more effectively use branding, marketing and innovation to drive profitable growthOriginality/valueThe interview provides insights into how to build and sustain a company‐wide innovation capability.
