Psychology and Marketing
SCOPUS (1984-2025)SSCI-ISI
0742-6046
1520-6793
Mỹ
Cơ quản chủ quản: Wiley-Liss Inc. , WILEY
Lĩnh vực:
Applied PsychologyMarketing
Các bài báo tiêu biểu
Customer perceived value, satisfaction, and loyalty: The role of switching costs
Tập 21 Số 10 - Trang 799-822 - 2004
AbstractIt is a marketplace reality that marketing managers sometimes inflict
switching costs on their customers, to inhibit them from defecting to new
suppliers. In a competitive setting, such as the Internet market, where
competition may be only one click away, has the potential of switching costs as
an exit barrier and a binding ingredient of customer loyalty become altered? To
address that iss...
Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust
Tập 32 Số 8 - Trang 860-873 - 2015
ABSTRACTMobile payments (MPs) are predicted to be one of the future's most
successful mobile services but have achieved limited acceptance in developed
countries to date. PCs are still the preferred technology for online shopping in
the United Kingdom but the continued growth of mobile commerce (MC) is highly
correlated with the success of remote MPs (RMPs). Currently MP research has
largely ignor...
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty
Tập 21 Số 5 - Trang 351-373 - 2004
AbstractThis study examines how loyalty influences the relationship between
customer satisfaction (CS) and repurchase intention (RPI). Considering the
effect of time, the study introduces adjusted expectations, which are
expectations updated after consumption experience. The present study
investigates the role of adjusted expectations in the CS–RPI link. With
structural‐equation analysis, the prop...
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Tập 25 Số 2 - Trang 97-145 - 2008
AbstractStorytelling is pervasive through life. Much information is stored,
indexed, and retrieved in the form of stories. Although lectures tend to put
people to sleep, stories move them to action. People relate to each other in
terms of stories—and products and brands often play both central and peripheral
roles in their stories. To aid storytelling research in consumer psychology,
this article ...
Measuring Purchase‐decision involvement
Tập 6 Số 2 - Trang 147-162 - 1989
AbstractPurchase‐decision involvement is distinguished from product‐class
involvement. Literature on consumer involvement is shown to be lacking a measure
of purchase involvement. Therefore, a scale of purchase‐decision involvement is
developed. Two empirical studies are described and are shown to furnish tests of
convergent and discriminant validities. The individual items of the proposed
scale a...
Toward a unified theory of consumer acceptance technology
Tập 24 Số 12 - Trang 1059-1084 - 2007
AbstractIn the last few decades, scholars and practitioners have increasingly
tried to understand the factors that influence technology acceptance. Theories
and models developed by scholars have tended to focus on the role of cognition
and have rarely included affect. The few studies that have incorporated affect
have tended to measure a single emotion rather than modeling it comprehensively.
This...
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Tập 40 Số 4 - Trang 750-776 - 2023
AbstractThe initial hype and fanfare from the Meta Platforms view of how the
metaverse could be brought to life has evolved into an ongoing discussion of not
only the metaverse's impact on users and organizations but also the societal and
cultural implications of widespread usage. The potential of consumer interaction
with brands within the metaverse has engendered significant debate within the
ma...
Multisensory design: Reaching out to touch the consumer
Tập 28 Số 3 - Trang 267-308 - 2011
AbstractTouch plays an important, if often underacknowledged, role in our
evaluation/appreciation of many different products. It is unsurprising,
therefore, that there has been such a recent growth of interest in “tactile
branding” and tactile marketing. This article reviews the evidence from the
fields of marketing, psychology, and cognitive neuroscience, demonstrating just
how important the feel...
Mục tiêu tái chế của người tiêu dùng và ảnh hưởng của chúng đến quyết định tái chế: Phân tích chuỗi phương tiện-kết quả Dịch bởi AI
Tập 11 Số 4 - Trang 313-340 - 1994
Tóm tắtLý thuyết chuỗi phương tiện-kết quả và phương pháp laddering đã được sử
dụng để xác định các mục tiêu liên quan đến người tiêu dùng trong việc tái chế,
cũng như các mối quan hệ giữa các mục tiêu đó. Tầm quan trọng của các mục tiêu
và cấu trúc phân cấp của chúng cũng đã được kiểm tra, và ảnh hưởng của chúng đối
với thái độ, chuẩn mực chủ quan và hành vi trong quá khứ cũng được xác định. Dữ
l...