Psychology and Marketing
SCOPUS (1984-2023)SSCI-ISI
0742-6046
1520-6793
Mỹ
Cơ quản chủ quản: Wiley-Liss Inc. , WILEY
Lĩnh vực:
Applied PsychologyMarketing
Các bài báo tiêu biểu
Customer perceived value, satisfaction, and loyalty: The role of switching costsAbstract It is a marketplace reality that marketing managers sometimes inflict switching costs on their customers, to inhibit them from defecting to new suppliers. In a competitive setting, such as the Internet market, where competition may be only one click away, has the potential of switching costs as an exit barrier and a binding ingredient of customer loyalty be... ... hiện toàn bộ
Tập 21 Số 10 - Trang 799-822 - 2004
Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and TrustABSTRACT Mobile payments (MPs) are predicted to be one of the future's most successful mobile services but have achieved limited acceptance in developed countries to date. PCs are still the preferred technology for online shopping in the United Kingdom but the continued growth of mobile commerce (MC) is highly correlated with the success of remote MPs (RMPs). Curren... ... hiện toàn bộ
Tập 32 Số 8 - Trang 860-873 - 2015
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyaltyAbstract This study examines how loyalty influences the relationship between customer satisfaction (CS) and repurchase intention (RPI). Considering the effect of time, the study introduces adjusted expectations, which are expectations updated after consumption experience. The present study investigates the role of adjusted expectations in the CS–RPI link. With struc... ... hiện toàn bộ
Tập 21 Số 5 - Trang 351-373 - 2004
When consumers and brands talk: Storytelling theory and research in psychology and marketingAbstract Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in terms of stories—and products and brands often play both central and peripheral roles in their stories. To aid storytelling research in c... ... hiện toàn bộ
Tập 25 Số 2 - Trang 97-145 - 2008
Measuring Purchase‐decision involvementAbstract Purchase‐decision involvement is distinguished from product‐class involvement. Literature on consumer involvement is shown to be lacking a measure of purchase involvement. Therefore, a scale of purchase‐decision involvement is developed. Two empirical studies are described and are shown to furnish tests of convergent and discriminant validities. The individ... ... hiện toàn bộ
Tập 6 Số 2 - Trang 147-162 - 1989
Toward a unified theory of consumer acceptance technologyAbstract In the last few decades, scholars and practitioners have increasingly tried to understand the factors that influence technology acceptance. Theories and models developed by scholars have tended to focus on the role of cognition and have rarely included affect. The few studies that have incorporated affect have tended to measure a single emotion rather than ... ... hiện toàn bộ
Tập 24 Số 12 - Trang 1059-1084 - 2007
Metaverse marketing: How the metaverse will shape the future of consumer research and practiceAbstract The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered... ... hiện toàn bộ
Tập 40 Số 4 - Trang 750-776 - 2023
Multisensory design: Reaching out to touch the consumerAbstract Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in “tactile branding” and tactile marketing. This article reviews the evidence from the fields of marketing, psychology, and cognitive neuroscience, demonstr... ... hiện toàn bộ
Tập 28 Số 3 - Trang 267-308 - 2011
Mục tiêu tái chế của người tiêu dùng và ảnh hưởng của chúng đến quyết định tái chế: Phân tích chuỗi phương tiện-kết quả Dịch bởi AI Tóm tắt Lý thuyết chuỗi phương tiện-kết quả và phương pháp laddering đã được sử dụng để xác định các mục tiêu liên quan đến người tiêu dùng trong việc tái chế, cũng như các mối quan hệ giữa các mục tiêu đó. Tầm quan trọng của các mục tiêu và cấu trúc phân cấp của chúng cũng đã được kiểm tra, và ảnh hưởng của chúng đối với thái độ, chuẩn mực chủ quan và hành vi trong... ... hiện toàn bộ
Tập 11 Số 4 - Trang 313-340 - 1994