( 1971). An evaluation of alternative rating devices for consumer research. In & (Eds.), Scientific marketing research. New York: The Free Press.
Arndt, 1985, Journal of Marketing, 49, 11, 10.2307/1251612
Arnold, 1982, Organizational Behavior and Human Performance, 29, 143, 10.1016/0030-5073(82)90254-9
Arnold, 1985, Academy of Management Journal, 28, 955, 10.2307/256249
Bagozzi, 1985, Social Psychology Quarterly, 48, 366, 10.2307/2786698
Ballard, 1992, Psychological Reports, 71, 1155, 10.2466/pr0.1992.71.3f.1155
Ballard, 1988, Psychological Reports, 63, 227, 10.2466/pr0.1988.63.1.227
( 1965). The challenge of response set: Unfounding meaning, acquiescence, and social desirability in the MMPI. New York: Appleton-Century-Crofts.
Borkenau, 1989, European Journal of Personality, 3, 31, 10.1002/per.2410030105
Brinberg, 1987, Journal of Marketing, 50, 161, 10.2307/1251293
( 1993). A census of multi-item scales used in marketing research (Technical Report No. 9305). Carbondale, IL: Southern Illinois University, Office of Scale Research.
Buckhout, 1965, Journal of Psychology, 60, 123, 10.1080/00223980.1965.10545270
Buckhout, 1965, Psychological Reports, 16, 1013, 10.2466/pr0.1965.16.3c.1013
Buckhout, 1966, Journal of Personality and Social Psychology, 4, 695, 10.1037/h0021194
Campbell, 1959, Psychological Bulletin, 56, 81, 10.1037/h0046016
& ( 1963). Experimental and quasi-experimental designs for research. Boston: Houghton Mifflin.
Carlson, 1988, Journal of Consumer Research, 15, 77, 10.1086/209147
Childers, 1985, Journal of Consumer Research, 12, 125, 10.1086/208501
Churchill, 1979, Journal of Marketing Research, 16, 64, 10.2307/3150876
Cofer, 1949, Journal of Psychology, 27, 491, 10.1080/00223980.1949.9917439
Conger, 1974, Educational and Psychological Measurement, 34, 35, 10.1177/001316447403400105
& ( 1979). Quasi-experimentation: Design and analysis issues for field settings. Boston: Houghton Mifflin.
Crino, 1983, Psychological Reports, 53, 963, 10.2466/pr0.1983.53.3.963
Crowne, 1960, Journal of Consulting Psychology, 24, 349, 10.1037/h0047358
& ( 1964). The approval motive. New York: John Wiley & Sons.
( 1991). Scale development: Theory and applications. London: Sage Publications.
Dicken, 1963, Educational and Psychological Measurement, 23, 699, 10.1177/001316446302300406
Dohrenwend, 1968, Public Opinion Quarterly, 32, 410, 10.1086/267624
( 1957). The social desirability variable in personality assessment and research. New York: Dryden Press.
( 1970). The measurement of personality traits by scales and inventories. New York: Dryden Press.
Edwards, 1962, Journal of Applied Psychology, 46, 220, 10.1037/h0040280
Fisher, 1993, Journal of Consumer Research, 20, 303, 10.1086/209351
Fraboni, 1989, Psychological Reports, 65, 595, 10.2466/pr0.1989.65.2.595
Friedman, 1987, Journal of Consumer Research, 13, 492, 10.1086/209083
Ganster, 1983, Academy of Management Journal, 26, 955, 10.2307/255979
Goldsmith, 1987, Psychological Reports, 60, 1017, 10.2466/pr0.1987.60.3.1017
Goldsmith, 1989, Journal of Social Behavior and Personality, 4, 133
& ( 1952). Methods in social science. New York: McGraw-Hill.
Greenbaum, 1966, Journal of Personality and Social Psychology, 4, 260, 10.1037/h0023704
Greenblatt, 1984, Journal of Clinical Psychology, 40, 1414, 10.1002/1097-4679(198411)40:6<1414::AID-JCLP2270400624>3.0.CO;2-K
& (in press). Measuring individual differences in implicit cognition: The implicit association test. Journal of Personality and Social Psychology.
Greenwald, 1995, Journal of Personality and Social Psychology, 102, 4
Greenwald, 1970, Psychological Reports, 27, 131, 10.2466/pr0.1970.27.1.131
& ( 1939). The Humm-Wadsworth temperament scale. Los Angeles: Doncaster G. Humm.
Hunt, 1990, Journal of Marketing, 54, 1, 10.2307/1251812
( 1977). Human emotion. New York: Plenum Press.
Jacoby, 1978, Journal of Marketing, 42, 87, 10.2307/1249890
Jones, 1971, Psychological Bulletin, 76, 349, 10.1037/h0031617
( 1964). Risk taking: A study in cognition and personality. New York: Holt, Rinehart & Winston.
Kogan, 1967, Journal of Personality, 35, 50, 10.1111/j.1467-6494.1967.tb01415.x
Larsen, 1976, Journal of Psychology, 94, 3, 10.1080/00223980.1976.9921389
Lenski, 1960, American Journal of Sociology, 65, 463, 10.1086/222750
Malhotra, 1988, Journal of the Academy of Marketing Science, 16, 4, 10.1007/BF02723322
Marks, 1973, British Journal of Psychology, 64, 17, 10.1111/j.2044-8295.1973.tb01322.x
( 1969). Psychological statistics. New York: John Wiley & Sons.
Meehl, 1946, Journal of Applied Psychology, 30, 525, 10.1037/h0053634
Mick, 1996, Journal of Consumer Research, 23, 106, 10.1086/209470
Miller, 1965, Journal of Experimental Research in Personality, 1, 78
Moore, 1985, Journal of Consumer Research, 12, 90, 10.1086/209038
Moorman, 1992, Journal of Occupational and Organizational Psychology, 56, 131, 10.1111/j.2044-8325.1992.tb00490.x
Muncy, 1987, Journal of Marketing, 51, 20, 10.2307/1251141
Nederhof, 1985, European Journal of Social Psychology, 15, 263, 10.1002/ejsp.2420150303
( 1967). Psychometric theory. New York: McGraw-Hill.
& ( 1994). Psychometric theory. New York: McGraw-Hill
( 1969). Demand characteristics and the concept of quasi-controls. In & (Eds.), Artifact in behavioral research (pp.143-179). New York: Academic Press.
Park, 1977, Journal of Consumer Research, 4, 102, 10.1086/208685
( 1991). Measurement and control of response bias. In et al. (Eds.), Measures of personality and social psychological attitudes, (Vol. 1, pp. 17-59.). New York: Academic Press.
( 1992). Assessing self-deception and impression management in self-reports: The balanced inventory of desirable responding (Reference manual, version 6). Vancouver, BC: University of British Columbia.
Paulhus, 1984, Journal of Personality and Social Psychology, 46, 598, 10.1037/0022-3514.46.3.598
( 1986). Self-deception and impression management in test responses. In & (Eds.), Personality assessment via questionnaire (pp. 143-165). New York: Springer.
Peltier, 1990, Educational and Psychological Measurement, 50, 803, 10.1177/0013164490504008
Peter, 1979, Journal of Marketing Research, 16, 6, 10.2307/3150868
Peter, 1981, Journal of Marketing Research, 18, 133, 10.2307/3150948
Peter, 1986, Journal of Marketing Research, 23, 1, 10.2307/3151771
Raju, 1980, Journal of Consumer Research, 7, 272, 10.1086/208815
Randall, 1991, Journal of Business Ethics, 10, 805, 10.1007/BF00383696
Rentz, 1988, Journal of the Academy of Marketing Science, 16, 141, 10.1007/BF02723332
Reynolds, 1982, Journal of Clinical Phsychology, 38, 119, 10.1002/1097-4679(198201)38:1<119::AID-JCLP2270380118>3.0.CO;2-I
Richins, 1983, Journal of Consumer Research, 10, 73, 10.1086/208946
& ( 1990). Measuring material values: A preliminary report of scale development. In & (Eds.) Advances in consumer research (Vol. 17, pp. 169-175). Provo, UT: Association for Consumer Research.
Richins, 1992, Journal of Consumer Research, 19, 303, 10.1086/209304
Robinette, 1991, Journal of Clinical Psychology, 47, 396, 10.1002/1097-4679(199105)47:3<396::AID-JCLP2270470311>3.0.CO;2-K
& ( 1973). Measures of social psychological attitudes. Ann Arbor, MI: University of Michigan, Institute for Social Research.
Sabourin, 1989, Psychological Assessment, 1, 126, 10.1037/1040-3590.1.2.126
& ( 1978). Self-deception, self-confrontation and consciousness. In & (Eds.) Consciousness and self-regulation: Advances in research and theory (Vol. 2, pp. 139-197). New York: Plenum.
Sackeim, 1979, Journal of Consulting and Clinical Psychology, 47, 213, 10.1037/0022-006X.47.1.213
Saxe, 1982, Journal of Marketing Research, 14, 343, 10.2307/3151568
Schuessler, 1978, Social Psychology, 41, 224, 10.2307/3033559
Skipper, 1987, Journal of Marketing, 51, 60, 10.2307/1251248
Skipper, 1990, Journal of Marketing, 54, 89, 10.2307/1251873
Strahan, 1972, Journal of Clinical Psychology, 28, 191, 10.1002/1097-4679(197204)28:2<191::AID-JCLP2270280220>3.0.CO;2-G
& ( 1974). Response effects in surveys. Chicago: Aldine.
Thomas, 1975, Academy of Management Journal, 18, 741, 10.2307/255376
Unger, 1983, Journal of Consumer Research, 9, 381, 10.1086/208932
Westbrook, 1980, Journal of Consumer Research, 7, 49, 10.1086/208792
Westbrook, 1987, Journal of Marketing Research, 24, 258, 10.2307/3151636
White, 1977, Journal of Mental Imagery, 1, 145
Wiggins, 1959, Journal of Consulting Psychology, 23, 419, 10.1037/h0047823
Zerbe, 1987, Academy of Management Review, 12, 250, 10.5465/amr.1987.4307820
