Psychology and Marketing
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Multisensory design: Reaching out to touch the consumer
Psychology and Marketing - Tập 28 Số 3 - Trang 267-308 - 2011
AbstractTouch plays an important, if often underacknowledged, role in our
evaluation/appreciation of many different products. It is unsurprising,
therefore, that there has been such a recent growth of interest in “tactile
branding” and tactile marketing. This article reviews the evidence from the
fields of marketing, psychology, and cognitive neuroscience, demonstrating just
how important the feel...
The Arts Sector: A Marketing Definition
Psychology and Marketing - Tập 31 Số 8 - Trang 563-565 - 2014
“So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products
Psychology and Marketing - Tập 19 Số 6 - Trang 533-550 - 2002
AbstractThe ever‐accelerating pace of technological change has heralded an
increasing number of new product introductions involving products that defy
classification within existing categories. With the advent of these so‐called
“really new products,” new questions about the influence of prior knowledge on
consumer learning emerge. Chief among these is whether and to what extent prior
knowledge pl...
Social desirability bias: A neglected aspect of validity testing
Psychology and Marketing - Tập 17 Số 2 - Trang 79-103 - 2000
Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs
Psychology and Marketing - Tập 25 Số 7 - Trang 692-710 - 2008
AbstractAs marketing paradigms have shifted toward the need to build a
relationship with consumers, marketers need to facilitate two‐way communications
in order to better understand them. The ability of marketers to glean the types
of detailed information needed often depends on the consumer's willingness to
volunteer such information. Given consumer concern about privacy as well as
skepticism abo...
Consumer Decision Making Regarding a “Green” Everyday Product
Psychology and Marketing - Tập 29 Số 4 - Trang 187-197 - 2012
ABSTRACTOne of the techniques marketers use to convert low‐involvement products
into high‐involvement ones is adding an important product feature. A case in
point is the common practice of adding a “green” or environmentally friendly
product feature to an everyday product, something which is often assumed to
elevate consumer involvement in the choice of the product. However, there is a
lack of res...
Consumer Mindfulness and Marketing Implications
Psychology and Marketing - Tập 31 Số 4 - Trang 237-250 - 2014
ABSTRACTThe aim of this study was to examine the role of mindfulness in consumer
behavior and service marketing in Australia and Malaysia. Two studies were
conducted; first to identify and characterize consumers on the basis of
mindfulness, and to obtain data on the dimensions of relationship quality and
consumer loyalty from the groups. Results from a standard analysis of data
confirmed five of t...
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Psychology and Marketing - Tập 25 Số 2 - Trang 97-145 - 2008
AbstractStorytelling is pervasive through life. Much information is stored,
indexed, and retrieved in the form of stories. Although lectures tend to put
people to sleep, stories move them to action. People relate to each other in
terms of stories—and products and brands often play both central and peripheral
roles in their stories. To aid storytelling research in consumer psychology,
this article ...
Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust
Psychology and Marketing - Tập 32 Số 8 - Trang 860-873 - 2015
ABSTRACTMobile payments (MPs) are predicted to be one of the future's most
successful mobile services but have achieved limited acceptance in developed
countries to date. PCs are still the preferred technology for online shopping in
the United Kingdom but the continued growth of mobile commerce (MC) is highly
correlated with the success of remote MPs (RMPs). Currently MP research has
largely ignor...
Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context
Psychology and Marketing - Tập 34 Số 2 - Trang 175-194 - 2017
ABSTRACTDespite their generally increasing use, the adoption of mobile shopping
applications often differs across purchase contexts. In order to advance our
understanding of smartphone‐based mobile shopping acceptance, this study
integrates and extends existing approaches from technology acceptance literature
by examining two previously underexplored aspects. First, the study examines the
impact o...
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