Psychology and Marketing

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Multisensory design: Reaching out to touch the consumer
Psychology and Marketing - Tập 28 Số 3 - Trang 267-308 - 2011
Charles Spence, Alberto Gallace
AbstractTouch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in “tactile branding” and tactile marketing. This article reviews the evidence from the fields of marketing, psychology, and cognitive neuroscience, demonstr...... hiện toàn bộ
“So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products
Psychology and Marketing - Tập 19 Số 6 - Trang 533-550 - 2002
Jennifer Gregan‐Paxton, Jonathan D. Hibbard, Frédéric F. Brunel, Pablo Azar
AbstractThe ever‐accelerating pace of technological change has heralded an increasing number of new product introductions involving products that defy classification within existing categories. With the advent of these so‐called “really new products,” new questions about the influence of prior knowledge on consumer learning emerge. Chief among these is whether and ...... hiện toàn bộ
Measuring Purchase‐decision involvement
Psychology and Marketing - Tập 6 Số 2 - Trang 147-162 - 1989
Banwari Mittal
AbstractPurchase‐decision involvement is distinguished from product‐class involvement. Literature on consumer involvement is shown to be lacking a measure of purchase involvement. Therefore, a scale of purchase‐decision involvement is developed. Two empirical studies are described and are shown to furnish tests of convergent and discriminant validities. The individ...... hiện toàn bộ
Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States
Psychology and Marketing - Tập 5 Số 2 - Trang 155-168 - 1988
Robert T. Green, Dana L. Alden
AbstractThe functional equivalence of products and consumer activities across cultures is a largely unexplored area. Yet, the lack of functional equivalence that exists may suggest the need for modification of some concepts and theories of consumer behavior. The study reported in this paper explores the functional equivalence that exists between U.S. and Japanese c...... hiện toàn bộ
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty
Psychology and Marketing - Tập 21 Số 5 - Trang 351-373 - 2004
Youjae Yi, Suna La
AbstractThis study examines how loyalty influences the relationship between customer satisfaction (CS) and repurchase intention (RPI). Considering the effect of time, the study introduces adjusted expectations, which are expectations updated after consumption experience. The present study investigates the role of adjusted expectations in the CS–RPI link. With struc...... hiện toàn bộ
Toward a unified theory of consumer acceptance technology
Psychology and Marketing - Tập 24 Số 12 - Trang 1059-1084 - 2007
Songpol Kulviwat, Gordon C. Bruner, Anand Kumar, Suzanne Altobello Nasco, Terry Clark
AbstractIn the last few decades, scholars and practitioners have increasingly tried to understand the factors that influence technology acceptance. Theories and models developed by scholars have tended to focus on the role of cognition and have rarely included affect. The few studies that have incorporated affect have tended to measure a single emotion rather than ...... hiện toàn bộ
Tác động của việc giải thích sau thí nghiệm trong nghiên cứu tiếp thị liên quan đến các sự dối trá “nhẹ” Dịch bởi AI
Psychology and Marketing - Tập 6 Số 1 - Trang 69-85 - 1989
Daniel R. Toy, J. Rolf Olsen, Lauren A. Wright
Tóm tắtMặc dù các nhà nghiên cứu hành vi trong lĩnh vực tiếp thị thường xuyên lừa dối các đối tượng tham gia, nhưng tương đối ít người báo cáo về việc giải thích sau thí nghiệm. Chúng tôi giả thuyết rằng các nhà nghiên cứu có thể tránh việc giải thích sau thí nghiệm vì (a) họ cảm thấy các sự lừa dối của họ là quá nhỏ đến mức không cần thiết phải giải thích, và (b) ...... hiện toàn bộ
The Impact of In‐Store Greenery on Customers
Psychology and Marketing - Tập 29 Số 11 - Trang 807-821 - 2012
Malaika Brengman, Kim Willems, Yannick Joye
ABSTRACTThe incorporation of greenery in retail areas has scarcely been explored in environmental psychology studies. In a 2 × 2 experimental design, the effect of in‐store vegetation on consumer emotions and responses toward the store was studied, considering the moderating role of the information rate of the retail setting. While introducing foliage in the store ...... hiện toàn bộ
Value‐driven Internet shopping: The mental accounting theory perspective
Psychology and Marketing - Tập 27 Số 1 - Trang 13-35 - 2010
Sumeet Gupta, Hee‐Woong Kim
AbstractWhen faced with competition and the ease with which customers can compare prices across sellers, Internet vendors often lower prices in a bid to increase sales. However, recent research reports that even price‐sensitive customers do not always purchase from Internet vendors offering the lowest prices. In contrast, value has been considered a key motivator o...... hiện toàn bộ
The Arts Sector: A Marketing Definition
Psychology and Marketing - Tập 31 Số 8 - Trang 563-565 - 2014
François Colbert
Tổng số: 37   
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