Psychology and Marketing
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Multisensory design: Reaching out to touch the consumerAbstract Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in “tactile branding” and tactile marketing. This article reviews the evidence from the fields of marketing, psychology, and cognitive neuroscience, demonstr... ...
Psychology and Marketing - Tập 28 Số 3 - Trang 267-308 - 2011
The Arts Sector: A Marketing Definition
Psychology and Marketing - Tập 31 Số 8 - Trang 563-565 - 2014
“So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new productsAbstract The ever‐accelerating pace of technological change has heralded an increasing number of new product introductions involving products that defy classification within existing categories. With the advent of these so‐called “really new products,” new questions about the influence of prior knowledge on consumer learning emerge. Chief among these is whether and ... ...
Psychology and Marketing - Tập 19 Số 6 - Trang 533-550 - 2002
Social desirability bias: A neglected aspect of validity testing
Psychology and Marketing - Tập 17 Số 2 - Trang 79-103 - 2000
Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogsAbstract As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two‐way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness to volunteer such information. Given consumer concern about ... ...
Psychology and Marketing - Tập 25 Số 7 - Trang 692-710 - 2008
Consumer Decision Making Regarding a “Green” Everyday ProductABSTRACT One of the techniques marketers use to convert low‐involvement products into high‐involvement ones is adding an important product feature. A case in point is the common practice of adding a “green” or environmentally friendly product feature to an everyday product, something which is often assumed to elevate consumer involvement in the choice of the product... ...
Psychology and Marketing - Tập 29 Số 4 - Trang 187-197 - 2012
Consumer Mindfulness and Marketing ImplicationsABSTRACT The aim of this study was to examine the role of mindfulness in consumer behavior and service marketing in Australia and Malaysia. Two studies were conducted; first to identify and characterize consumers on the basis of mindfulness, and to obtain data on the dimensions of relationship quality and consumer loyalty from the groups. Results from a standard ana... ...
Psychology and Marketing - Tập 31 Số 4 - Trang 237-250 - 2014
When consumers and brands talk: Storytelling theory and research in psychology and marketingAbstract Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in terms of stories—and products and brands often play both central and peripheral roles in their stories. To aid storytelling research in c... ...
Psychology and Marketing - Tập 25 Số 2 - Trang 97-145 - 2008
Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and TrustABSTRACT Mobile payments (MPs) are predicted to be one of the future's most successful mobile services but have achieved limited acceptance in developed countries to date. PCs are still the preferred technology for online shopping in the United Kingdom but the continued growth of mobile commerce (MC) is highly correlated with the success of remote MPs (RMPs). Curren... ...
Psychology and Marketing - Tập 32 Số 8 - Trang 860-873 - 2015
Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application ContextABSTRACT Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphone‐based mobile shopping acceptance, this study integrates and extends existing approaches from technology acceptance literature by examining two previously underexplored aspects. First... ...
Psychology and Marketing - Tập 34 Số 2 - Trang 175-194 - 2017
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