Psychology and Marketing
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Multisensory design: Reaching out to touch the consumerAbstract Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in “tactile branding” and tactile marketing. This article reviews the evidence from the fields of marketing, psychology, and cognitive neuroscience, demonstr... ...
Psychology and Marketing - Tập 28 Số 3 - Trang 267-308 - 2011
The Arts Sector: A Marketing Definition
Psychology and Marketing - Tập 31 Số 8 - Trang 563-565 - 2014
“So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new productsAbstract The ever‐accelerating pace of technological change has heralded an increasing number of new product introductions involving products that defy classification within existing categories. With the advent of these so‐called “really new products,” new questions about the influence of prior knowledge on consumer learning emerge. Chief among these is whether and ... ...
Psychology and Marketing - Tập 19 Số 6 - Trang 533-550 - 2002
Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogsAbstract As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two‐way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness to volunteer such information. Given consumer concern about ... ...
Psychology and Marketing - Tập 25 Số 7 - Trang 692-710 - 2008
Consumer Mindfulness and Marketing ImplicationsABSTRACT The aim of this study was to examine the role of mindfulness in consumer behavior and service marketing in Australia and Malaysia. Two studies were conducted; first to identify and characterize consumers on the basis of mindfulness, and to obtain data on the dimensions of relationship quality and consumer loyalty from the groups. Results from a standard ana... ...
Psychology and Marketing - Tập 31 Số 4 - Trang 237-250 - 2014
Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application ContextABSTRACT Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphone‐based mobile shopping acceptance, this study integrates and extends existing approaches from technology acceptance literature by examining two previously underexplored aspects. First... ...
Psychology and Marketing - Tập 34 Số 2 - Trang 175-194 - 2017
Measuring Purchase‐decision involvementAbstract Purchase‐decision involvement is distinguished from product‐class involvement. Literature on consumer involvement is shown to be lacking a measure of purchase involvement. Therefore, a scale of purchase‐decision involvement is developed. Two empirical studies are described and are shown to furnish tests of convergent and discriminant validities. The individ... ...
Psychology and Marketing - Tập 6 Số 2 - Trang 147-162 - 1989
Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self‐construal PerspectivesABSTRACT Branded mobile applications (apps) present one of the most promising opportunities for marketers to reach current and potential customers, sell products or services, and facilitate customer engagement with brands. This study aims to explore how branded apps influence consumers’ brand repurchase intention and continuance usage intention. Integrating the util... ...
Psychology and Marketing - Tập 34 Số 1 - Trang 40-58 - 2017
Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United StatesAbstract The functional equivalence of products and consumer activities across cultures is a largely unexplored area. Yet, the lack of functional equivalence that exists may suggest the need for modification of some concepts and theories of consumer behavior. The study reported in this paper explores the functional equivalence that exists between U.S. and Japanese c... ...
Psychology and Marketing - Tập 5 Số 2 - Trang 155-168 - 1988
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyaltyAbstract This study examines how loyalty influences the relationship between customer satisfaction (CS) and repurchase intention (RPI). Considering the effect of time, the study introduces adjusted expectations, which are expectations updated after consumption experience. The present study investigates the role of adjusted expectations in the CS–RPI link. With struc... ...
Psychology and Marketing - Tập 21 Số 5 - Trang 351-373 - 2004
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