Mô hình mối quan hệ gắn bó–khước từ (AA) của khách hàng và thương hiệu
Tóm tắt
Bài báo này đề xuất một mô hình mối quan hệ giữa khách hàng và thương hiệu và tiến hành kiểm nghiệm thực nghiệm những điều sau: (1)
Từ khóa
Tài liệu tham khảo
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