Anti-consumption and brand avoidance

Journal of Business Research - Tập 62 - Trang 169-180 - 2009
Michael S.W. Lee1, Judith Motion2, Denise Conroy1
1Department of Marketing, The University of Auckland Business School, Private Bag 92019, Auckland 1142, New Zealand
2Department of Management and Marketing, Faculty of Commerce, University of Wollongong, Northfields Avenue, Wollongong, NSW 2522, Australia

Tài liệu tham khảo

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