Springer Science and Business Media LLC

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Destination 2016
Springer Science and Business Media LLC - Tập 7 - Trang 16-24 - 2007
Peter Jordan, Ruud van der Pluijm
Is your company ready for genuine shopper dialogue, value networks and personalized ordering agents? Or localized ‘pull’ supply chains replenished by synchronized production? If not, start preparing now.
When the Best Packaging Is No Packaging
Springer Science and Business Media LLC - Tập 9 - Trang 58-65 - 2010
Chieko Minami, Davide Pellegrini, Munehiko Itoh
At first glance, recycling waste packaging seems ‘green’. However, it’s a costly business, requiring a large amount of CO2-intensive transportation and processing. Instead, why not simply eliminate the packaging? An Italian experiment shows this approach can have many benefits.
Asking for it
Springer Science and Business Media LLC - Tập 7 - Trang 134-143 - 2007
Apurva Jain, Ananth V. Iyer
Retailer sales strategies – every day low pricing versus intensive promotions – can have huge effects on suppliers’ inventory and supply costs. Are manufacturers unwittingly incentivizing retailers to mess up their operations? If so, what is the best way forward?
The New Logic of Truly Efficient Retail Promotions
Springer Science and Business Media LLC - Tập 9 - Trang 36-47 - 2010
Andreas Breiter, Arnd Huchzermeier
Price promotions cause significant amounts of waste in packaged goods manufacturing and retailing – causing stockouts on the one hand, and excess stock on the other. However, a new way of thinking about contracts can help solve the problem. It’s becoming possible to make the dream of efficient promotions a reality.
Peering through a glass darkly
Springer Science and Business Media LLC - Tập 7 - Trang 60-68 - 2007
Hau L. Lee
We all know RFID is going to change our industry. But we don’t know how much, or how soon. To make robust investment decisions we need a better understanding of new technologies’ evolutionary journeys.
Brand versus Brand
Springer Science and Business Media LLC - - 2007
Nirmalya Kumar, Jan‐Benedict E. M. Steenkamp
The Laws of Brand Gravity
Springer Science and Business Media LLC - Tập 10 - Trang 76-81 - 2011
Alan Mitchell
One of the great marketing researchers, Professor Andrew Ehrenberg, died last August. International Commerce Review sees its job as bringing the freshest, latest ground-breaking research directly to the attention of leading industry practitioners. So why publish an article about research from a man who is dead, and whose work spans nearly half a century? Because, if his findings stand, many compan... hiện toàn bộ
Shared Warehouses – Sharing Risks and Increasing Eco-efficiency
Springer Science and Business Media LLC - Tập 10 - Trang 22-31 - 2011
Rod Franklin, Stefan Spinler
Share a warehouse… with a competitor? Once it would have seemed unthinkable. Not any more. Transport costs, environmental factors and supply chain logistics are changing the game.
Soft secrets of supply chain success
Springer Science and Business Media LLC - Tập 7 - Trang 144-150 - 2007
Klaus Behrenbeck, Ulrich Thonemann, Ulf Merschmann
Supply chain performance has improved significantly over the last five years, with average efficiency boosts of 15–20 percent. But some companies are improving much faster than others. What distinguishes the leaders from the followers?
Nâng cao sự hợp tác đến một tầm cao mới Dịch bởi AI
Springer Science and Business Media LLC - Tập 7 - Trang 76-77 - 2007
Daniel. T. Jones, Arnd Huchzermeier, Alan Mitchell
Nếu lịch trình của hội nghị ECR Milan và nội dung của số báo này thuộc Tạp chí Thương mại Quốc tế là những dấu hiệu rõ ràng, thì ngành hàng tiêu dùng một lần nữa tràn đầy ý tưởng mới mẻ và tư duy sáng tạo – cùng với nhận thức rằng sự thay đổi nhanh chóng không chỉ có thể mà còn cần thiết.
#ngành hàng tiêu dùng #hội nghị ECR #Tạp chí Thương mại Quốc tế #tư duy sáng tạo #thay đổi nhanh chóng
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