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The New Logic of Truly Efficient Retail Promotions
Springer Science and Business Media LLC - Tập 9 - Trang 36-47 - 2010
Andreas Breiter, Arnd Huchzermeier
Price promotions cause significant amounts of waste in packaged goods manufacturing and retailing – causing stockouts on the one hand, and excess stock on the other. However, a new way of thinking about contracts can help solve the problem. It’s becoming possible to make the dream of efficient promotions a reality.
Peering through a glass darkly
Springer Science and Business Media LLC - Tập 7 - Trang 60-68 - 2007
Hau L. Lee
We all know RFID is going to change our industry. But we don’t know how much, or how soon. To make robust investment decisions we need a better understanding of new technologies’ evolutionary journeys.
The Laws of Brand Gravity
Springer Science and Business Media LLC - Tập 10 - Trang 76-81 - 2011
Alan Mitchell
One of the great marketing researchers, Professor Andrew Ehrenberg, died last August. International Commerce Review sees its job as bringing the freshest, latest ground-breaking research directly to the attention of leading industry practitioners. So why publish an article about research from a man who is dead, and whose work spans nearly half a century? Because, if his findings stand, many compan...... hiện toàn bộ
An opportunity for fresh thinking
Springer Science and Business Media LLC - Tập 8 Số 1 - Trang 2-3 - 2008
Dylan M. Jones, Arnd Huchzermeier, Alan Mitchell
Betting on the future
Springer Science and Business Media LLC - Tập 8 - Trang 66-71 - 2008
Teck Ho, Kay-Yut Chen
Two heads are usually better than one, but much of the knowledge inside organizations often goes untapped. New ways of unleashing this potential are now emerging – for those who know how.
Nothing to Sell, Plenty to Offer
Springer Science and Business Media LLC - Tập 10 - Trang 70-75 - 2011
Alan Mitchell
As a “lifestyle concierge service”, Ten Group’s approach to business is worlds apart from that currently inhabited by consumer goods manufacturers and retailers. Can we learn anything from it?
So you Think You Know your Customers?
Springer Science and Business Media LLC - Tập 10 - Trang 56-69 - 2011
Nader Tavassoli
More than mere research-based statistics, our customers are real people – with changing and often contradictory needs and desires. But how do you find the ‘real’ ones? Try focusing on their goals.
Reaping what you sow?
Springer Science and Business Media LLC - Tập 8 - Trang 36-47 - 2008
Andy A. Tsay, Madeleine E. Pullman, Aleda V. Roth, John V. Gray
As food supply chains get longer, new and unexpected supply chain challenges such as transparency and traceability are moving to centre stage. To rise to these challenges, managers need to design quality into their processes.
How Long Is a Piece of String?
Springer Science and Business Media LLC - Tập 9 - Trang 66-70 - 2010
Murat Ünal, Clermont Munoz
The definition of what it means to be ‘responsible’ or ‘sustainable’ is always changing. Today, the main focus is on sustainable, responsible supply chains. But the corporate social responsibility (CSR) agenda may be on the move again. How responsible is your company’s investment strategy?
In Brief
Springer Science and Business Media LLC - Tập 7 - Trang 78-81 - 2007
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