When the Best Packaging Is No Packaging

Springer Science and Business Media LLC - Tập 9 - Trang 58-65 - 2010
Chieko Minami1, Davide Pellegrini2, Munehiko Itoh1
1Kobe, Japan
2Parma, Italy

Tóm tắt

At first glance, recycling waste packaging seems ‘green’. However, it’s a costly business, requiring a large amount of CO2-intensive transportation and processing. Instead, why not simply eliminate the packaging? An Italian experiment shows this approach can have many benefits.