Asking for it

Springer Science and Business Media LLC - Tập 7 - Trang 134-143 - 2007
Apurva Jain1, Ananth V. Iyer2
1Seattle, USA
2West Lafayette, USA

Tóm tắt

Retailer sales strategies – every day low pricing versus intensive promotions – can have huge effects on suppliers’ inventory and supply costs. Are manufacturers unwittingly incentivizing retailers to mess up their operations? If so, what is the best way forward?

Tài liệu tham khảo

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