This study examines the relationships between tourists’ purchase decision involvement and their information search behaviours. The behaviours include their information preferences as measured by perceived value of different types of information contents, and their use of the internet as an information channel. The relationships are presented in a proposed conceptual framework of the touri...... hiện toàn bộ
The aim of this research was to provide a practical method for assessing satisfaction at a culinary event. Twenty-seven culinary event attributes items were analyzed from an international culinary event. MANOVA was employed to identify differences between importance and performance measures. Importance-performance analysis (IPA) was subsequently used to assist culinary event organizers wh...... hiện toàn bộ
The purpose of this study is to explore household tourism decision making. There is an extensive literature on consumer choice in general.1-3 In terms of tourism, the main focus has been on motivational factors,4-6 but as part of the emergence of a literature which studies the issues of tourism and gender, there are some authors who focus on holid...... hiện toàn bộ
A primary role of Destination Marketing Organizations (DMOs) is to facilitate industry access to market intelligence and to ensure that operators understand their markets (both existing and emerging). Web logs, or blogs, are a relatively new form of market intelligence arising from peer to peer communication over the internet. The extent to which the content of blogs may augment DMO activ...... hiện toàn bộ
As the tourism industry grows, the need to predict travel behaviours increases. This study analysed the travel decision of college students who vacationed during the spring break. The involvement construct, borrowed from consumer behaviour literature, was utilised to evaluate the role of involvement in travel decision making. Demographics and their rela tionship to level of involvement we...... hiện toàn bộ
Realizing the growing importance of culinary tourism, the present study explores culinary preferences of foreign tourists through surveys conducted at various tourist spots in India. In order to identify latent factors beneath, data related to preferences were factor analyzed. The outcome of the analysis suggests that tourists’ preferences converge into five factors, namely, taste and qua...... hiện toàn bộ
Information and communications technology (ICT) are widely used by enterprises to enhance their competitiveness. Travel agents (TAs) are among service providers for whom their integration of ICT and Internet technological capabilities could be the best marketing device and a potential promoter for enhancing their competitive positioning in the tourism sector. The study contextualizes ICT ...... hiện toàn bộ
With more and more destinations relying on repeat travelers, the inclination of tourists to revisit some destinations has become a significant topic of study. Therefore, the reasons for travelers’ revisits have been addressed in many research studies. These studies have determined several factors of the revisit inclination, such as satisfaction, destination image, and perceived quality. H...... hiện toàn bộ
The study extends the current literature by examining self-congruity and its relationship with possible psychological determinants of travelers’ satisfaction and revisit intention. A quantitative study approach was administered on data collected from travelers to the Bektashi faith destinations in Turkey. Through 357 valid questionnaires, the study confirms that both actual and ideal self...... hiện toàn bộ