Couple dynamics in household tourism decision making: Women as the gatekeepers?

Journal of Vacation Marketing - Tập 10 Số 2 - Trang 149-160 - 2004
Ziene Mottiar1, Deirdre Quinn1
1Dublin Institute of Technology, Ireland

Tóm tắt

The purpose of this study is to explore household tourism decision making. There is an extensive literature on consumer choice in general.1-3 In terms of tourism, the main focus has been on motivational factors,4-6 but as part of the emergence of a literature which studies the issues of tourism and gender, there are some authors who focus on holiday decision making.7-9 In this context the focus here is on the distinctive roles and power relations within a couple. The study is exploratory in nature and employs a self-administered questionnaire. It is concluded that the overall consumption of a holiday is largely a joint decision, but when the purchase is broken down into different stages females have a dominant role in the early stages of the process, possibly making them the gatekeepers.

Từ khóa


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Thông tin
Thông tin xuất bản

Journal of Vacation Marketing

Tập 10 Số 2

149-160

Thông tin tác giả