Culinary tourism: Satisfaction with a culinary event utilizing importance-performance grid analysis

Journal of Vacation Marketing - Tập 15 Số 2 - Trang 99-110 - 2009
Sylvia B. Smith1, Carol Costello2
1Department of Animal Science, Food and Nutrition, Southern#R#Illinois University, Carbondale, IL 62901 USA,
2Department of Retail, Hospitality, and Tourism Management#R#at the University of Tennessee

Tóm tắt

The aim of this research was to provide a practical method for assessing satisfaction at a culinary event. Twenty-seven culinary event attributes items were analyzed from an international culinary event. MANOVA was employed to identify differences between importance and performance measures. Importance-performance analysis (IPA) was subsequently used to assist culinary event organizers while identifying critical performance attributes in order to improve customer satisfaction. Findings revealed food and beverage prices, come/ go, convenient parking, and food tasting had high importance scores, yet low performance measures. The use of multiple regression analysis confirmed three out of the four attribute items had a predictive effect on overall satisfaction.

Từ khóa


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Thông tin
Thông tin xuất bản

Journal of Vacation Marketing

Tập 15 Số 2

99-110

Thông tin tác giả