Role of involvement in the travel decision

Journal of Vacation Marketing - Tập 1 Số 4 - Trang 337-348 - 1995
Christine J. Clements1, Bharath M. Josiam2
1New Mexico State University, .
2University of Wisconsin-Stout in the Department of Hospitality and Tourism

Tóm tắt

As the tourism industry grows, the need to predict travel behaviours increases. This study analysed the travel decision of college students who vacationed during the spring break. The involvement construct, borrowed from consumer behaviour literature, was utilised to evaluate the role of involvement in travel decision making. Demographics and their rela tionship to level of involvement were also evaluated. The data supported the hypothesis that there was a significant relationship between the level of involvement and the decision to go on a spring break. A relationship between involvement and destination selection was also found.

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