Journal of Uncertainty Analysis and Applications
2195-5468
Cơ quản chủ quản: N/A
Phân tích ảnh hưởng
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Optimal consumer search with prospect utility in hybrid uncertain environment
Tập 3 Số 1 - 2015
Abstract This paper studies a consumer search model with prospect utility in a
hybrid uncertain environment. Hybrid uncertainty consists of the uncertainty of
the consumer’s valuation for each product and the randomness of stockout. An
optimal search strategy is designed for the consumer to search or buy a product.
The results show that the presence of prospect utility can result in low
purchase t...